Current situation of China’s outbound tourism market|Shenzhen Travel Agency Business License Application Guide

one、development status：maintain stable growth trend，Industry concentration is high，The head effect is obviously affected by economic growth and visa relaxation、The impact of new routes and other factors，China’s online outbound travel market grows steadily，2025China’s online outbound travel market transaction volume reached

1. 2billion，Growth compared to 2025
2. 7%，Will remain in a stable growth and development trend in the future。

2025China’s online outbound travel market has a high degree of concentration in 2019，CR5 reaches 80.2%，Industry head effect is obvious。In the future, as the penetration rate of independent travel increases，Leading OTA companies rely on their strong traffic resources and brand influence，Relying on "machine + wine" standardized products to realize traffic monetization，And through in-depth layout of products in overseas destinations，Meet the long-tail needs of tourists，iResearch predicts，In the future, industry concentration will further increase。

two、market structure：Overseas travel accounts for nearly half of the overall outbound travel market，Self-guided travel has grown significantly in the online outbound travel market and the overall outbound travel market Hong Kong, Macao and Taiwan travel VS overseas travel：More than half of mainland residents’ outbound travel destinations are Hong Kong, Macao and Taiwan，in recent years，The gap between the number of tourists traveling abroad and those traveling from Hong Kong, Macao and Taiwan is gradually easing，Airei expects that in the next period of time，The structure of China's outbound tourism market will show a trend in which the proportion of overseas tourism exceeds that of tourism from Hong Kong, Macao and Taiwan.。

Online outbound travel market: group travel VS self-guided travel：2025China’s online outbound travel market，Transaction size proportion of self-guided tours

1. 5%，Improved compared to 2025
2. 3%。

three、Trend Outlook：Personalization and quality needs are highlighted，Fragmented destination products and customized outbound travel will become new opportunities for development as travel demand becomes increasingly personalized and diversified.，In addition to standard products such as "air tickets + hotels"，Tourist tickets to scenic spots、local car rental、The demand for fragmented services such as overseas WiFi and "eating, drinking, playing and shopping" is becoming more and more widespread.，Independent travel and instant booking of destinations will be the general trend。

therefore，Focusing on tourists’ fragmented service needs at destinations，Strengthening the integration of off-site life services will be the focus of outbound tourism companies in the future。As tourists place more emphasis on tourism quality and services，Customized outbound travel that tailors outbound travel itineraries from the perspective of user needs will become a hot spot for outbound travel and vacations.。Why do you need to apply for a "Travel Agency Business License"?

Domestic tourism、border tourism、Inbound tourism、Other tourism business and outbound tourism services(For outbound travel, a travel agency business that has been operating for two years must be submitted to the tourism administrative department.、A letter of commitment that has not been punished by an administrative agency with a fine or above due to infringement of the legitimate rights and interests of tourists for two consecutive years and an "Enterprise Legal Person Business License" that has changed the business scope from the industrial and commercial administration department。How to set up a travel agency in Shenzhen? How to apply for a travel agency business license?

1. Business premises owned by the applicant，or rented、Business premises with a lease term of not less than 1 year；Business premises must meet the applicant’s business operations needs。
2. There are more than 2 straight-line fixings；There is a fax machine、copier；Computers that are capable of networking with tourism administration departments and other tourism operators。
3. Have a registered capital of no less than 300,000 yuan。
4. Necessary operation and management personnel and tour guides (“Necessary operation and management personnel” refers to managers and planning personnel with experience in travel agencies or related professional experience；"Essential tour guides" means that there are no less than 20% of the total number of employees of the travel agency and no less than 3、Tour guides holding tour guide certificates who have signed a fixed-term or non-fixed-term labor contract with a travel agency)。
5. Have a designated bank to deposit a quality guarantee deposit of 200,000 yuan or obtain a bank guarantee in accordance with the law.。
6. Documents proving travel agency liability insurance。
7. law、Other conditions stipulated in administrative regulations。Related products：Travel agency business license

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