Port communication"Peppa Pig" has been registered as a trademark. Merchants should pay attention not to infringe on intellectual property rights while making use of the hot topic. What is Peppa Pig??It's dish soap?It's a kind of chess?Still a name?Actually none of them，Peppa Pig is a pink pig。 What is Page?It's dish soap?It's a kind of chess?Still a name?Actually none of them，Peppa Pig is a pink pig。
118th of the month，A commercial called "What is Peppa Pig" breaks the Internet，In the film, the grandfather's homemade "Peppa Blower" for his grandson has attracted a large number of netizens.。for a while，The same product and Peppa Pig peripheral products have become popular items。Intellectual property experts point out，When merchants are taking advantage of hot spots，Be careful not to infringe on intellectual property rights。
The popular global super IP "Peppa Pig" is called "Peppa Pig" in English，is a cartoon born in the UK in 2004。The plot of the cartoon revolves around the experiences of Peppa Pig and her family.，Fun and full of positive energy，Therefore, it quickly became popular in more than 180 countries and regions around the world after it was broadcast.。Peppa Pig has become an influential preschool education brand。
2025Year，The copyright owner of "Peppa Pig" Entertainment One UK Ltd.(Hereinafter referred to as Entertainment One Company)introduce it to china，Posted on CCTV、On platforms such as Youku and iQiyi，Viewed more than 10 billion times a year。Entertainment One has licensed the Peppa Pig brand to Hong Kong Shancheng Group，Responsible for content sales、Product licensing and merchandising。
2025This year is the year when Peppa Pig makes great strides in development in the Chinese market，Derivative products are constantly enriched，Diverse cross-border cooperation，Offline theme park opens，Intensive publicity on online platforms。18—A large number of fans who call themselves “exquisite pig girls” suddenly emerged among the 25-year-old youth group.。Driven by social media，Peppa Pig becomes a super IP，Driven stickers、bag、Dolls and other peripheral products are selling well。
Data display，Peppa Pig’s licensing and merchandise sales revenue in China will increase by more than 700% year-on-year in the second half of 2025。Licensed peripheral products in the Chinese market account for 31% of Entertainment One’s retail sales in the Asian market。Olivier Dumont, chairman of the company's family and brand division, said in an interview with the media，It is hoped that China can surpass the United States and become the company's most important market。
Peppa Pig’s IP layout and troubles as a super IP，Intellectual property registration and protection are the core and key，Peppa Pig is no exception。 Reporter searched for Peppa Pig on China Trademark Network，177 trademarks were retrieved。
The first company to register the Peppa Pig trademark was Eisley Baker & Davis Ltd.(Hereinafter referred to as Abedee Company)and entertainment company，From March 27, 2013 on the 29th、30、43Submit applications under many categories，And most of them have successfully registered。
Qiao Wanli, a lawyer at Zhejiang Zeda Law Firm, one of the registered trademarks of Aibedai and Entertainment One, told reporters，The first issued Peppa Pig registered trademark certificate and work registration certificate issued by the National Copyright Office，Abedai Company and Entertainment One Company are co-owners of the rights，Later, Entertainment One Company separately applied to register some trademarks.。Currently, the two companies hold more than 50 registered trademarks related to Peppa Pig.，A total of 8 images of works are protected by copyright。
"People are afraid of being famous, pigs are afraid of being strong。"When the reporter inquired, he found that，There are also many companies or natural persons applying to register graphic or text trademarks that are identical or similar to Peppa Pig.。Among them, a decoration company in Linyi applied to register 16 Peppa Pig trademarks in 2025.，Zhang, a natural person, applied to register Peppa Pig in 2025、More than 30 trademarks including Peppa Pig’s Fun World。
Another natural person, Cai, registered the peipeizhu and picture trademark No. 11186572 on category 25 clothing in 2012.。According to analysis，Abedai's trademark application in Class 25 in 2103 was rejected，Because the graphics are similar to trademark No. 11186572。 Search results for trademark No. 11186572 on China Trademark Network show，There are more than 150 trademarks under Cai’s name。
From 2025，He applied to register Peppa Pig、Peppa Pig、Page’s home and many other trademarks。The most recent application was January 7，Cai applied to register PEIQIKIDS、PEIQIFAMILY and other 18 trademarks，These applications are still waiting to be processed。 It is understood，For registered trademarks，Entertainment One filed an objection or declared invalidity。
2025April，Cai’s earliest registered trademark No. 11186572 peipeizhu and picture was declared invalid by the Trademark Review and Adjudication Board。 Except for the trademark being registered，Peppa Pig drama title、Animated character images and names，It is also used in stuffed toys by a large number of unauthorized companies.、food、On daily necessities and other children’s products。For these unauthorized products and sales practices，Entertainment One filed numerous civil lawsuits。
The reporter searched with "Entertainment One" as the keyword on the intellectual property judgment document database platform "Zhichanbao"，A total of 27 cases were investigated，Among them, 26 were civil cases，Most of the causes of action are trademark and copyright infringement.，Mainly concentrated in Zhejiang、Guangdong and other places。 Hotspots cannot be infringed. "What is Page" hits the screen，Set off a new wave of craze for Peppa Pig peripheral products。However, many people in the intellectual property industry said，Be careful not to infringe on hot topics。
The most typical behavior of speculating on hot spots，It produces and sells the same blower Peppa Pig used in "What is Peppa Pig"?。Reporter found，Currently, there are many blower Page products for sale on an online shopping platform.，The cheapest price is only 28 yuan，The expensive ones are priced at two to three hundred yuan.。 (The picture comes from the product sales page of a shopping platform) Except Blower Page，The same mobile phone case of "What is Peppa Pig" also appeared on the Internet、fleece sweatshirt、pillow、Canvas bags or even tea leaves。
Xu Shengquan, associate professor at the School of Intellectual Property, Nanjing University of Science and Technology, pointed out，"What is Peppa Pig" and the movie "Peppa Pig Celebrating New Year" are jointly produced by Entertainment One and Alibaba Pictures，The commercial itself does not infringe，But without the permission of Entertainment One Company，Online stores use words such as "Peppa Pig" to describe products or manufacturing、Sells various products such as blowers and pecs，Suspected of trademark infringement。
he thinks，Peppa Pig as a famous cartoon character image，You can also get protection of commercialization rights。 Lawyer Qiao Wanli pointed out，Selling Peppa Pig derivatives on e-commerce platforms，Must first obtain authorization from the rights holder，Otherwise, you will bear the corresponding legal consequences for constituting infringement.。 It is understood，In recent years, Entertainment One has increased its anti-counterfeiting efforts in China.。
2025In 2016, the company joined forces with Alibaba and other e-commerce platforms to delete a total of nearly 100,000 links to infringing products.，and to Youku、iQiyi、Tencent Video and other platforms issued notices，Removed more than 4,000 online pirated videos。 offline，Entertainment One cooperates with domestic law enforcement agencies to investigate production plants that infringe Peppa Pig’s intellectual property rights、Large wholesaler、Packaging printing factory、Retail outlets, etc. launch law enforcement crackdowns，More than 600,000 infringing goods involved in the case were seized。
2025August，Hangzhou Internet Court issued an online public verdict on the country’s first Peppa Pig copyright infringement dispute case。The court found that a Shantou toy company and a Shantou e-commerce company operating a Taobao store were not authorized，Production and sales infringe "Page、george、Daddy Pig、Toy with the copyright of the artwork "Mother Pig"，constitute infringement，The two defendants were sentenced to cease infringement and compensate for economic losses of 150,000 yuan.。
According to media reports，Entertainment One also blocked more than 100 unauthorized offline activities and performances in China，Like Peppa Pig stage play、Peppa Pig themed parties and commercial promotions using Peppa Pig’s name or image。Xu Shengquan pointed out，The Spring Festival is approaching，If a merchant wants to take advantage of the popularity of "What is Peppa Pig" to carry out promotional activities?，Attention should be paid to obtaining authorization from the right holder。
at the same time，Consumers should increase their awareness of intellectual property rights，Choose officially authorized and certified genuine products
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