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WeChat Mini Program promulgates new regulations,The number of jumps to other mini programs will be limited

official,After providing the "mini program jump to mini program" function,Some problems have also been exposed one after another:For example, it is difficult for medium and long-tail mini programs to find official accounts that can be bound to,Some developers use the function of jumping between mini-programs for automatic jumps and malicious redirection.。In this regard,Officials announced the following four new measures,and stated that these measures will officially take effect in mid-to-late October.。

  1. Requires user to trigger jump;
  2. Require user confirmation to jump;
  3. The source applet and target applet no longer need to be bound to the same official account;
  4. The number of other mini programs that each mini program can jump to is limited to no more than 10。It is worth noting that,This regulation clearly states that it will limit the number of other mini programs that each mini program can jump to.,and does not support dynamic modification。

This encourages functional jumps while,Limiting the diversion of mini programs,It will undoubtedly have a greater impact on small programs such as Game Box whose core business is traffic management.。What is the impact of mini program mutual jump adjustment? can be clearly felt,Now the mini program is no longer the wild growth it was at the beginning.。

For example, small games that were once popular in WeChat groups,During that time, almost every WeChat group was flooded with news about mini-games.,Now,Because WeChat adjusts the sharing interface,The screen refresh situation has improved a lot。 Let’s move on to this time’s adjustment of the mini-program inter-hopping function.,It may be "bad news" for a small number of developers,Especially the currently popular mini game boxes, etc.。Use mini programs to jump between each other to divert traffic,This is undoubtedly the simplest and crudest,and the cost is very low。

However,As WeChat mentioned in the community announcement,Many developers use the mutual jumping function of mini programs to conduct traffic transfer that is not in line with the user experience.,For example, when the page is opened, it will automatically jump to other small programs, etc.。Focus on “User Experience”,Based on WeChat’s consistent principles,The chaos of abusing the mutual jumping function of mini programs to divert traffic will be curbed sooner or later.。In other words,This may also be the only way for small programs to move towards a good ecology.。

It is worth noting that,After adjustment, mini programs no longer need to be associated with the same official account to jump between each other.,This may be a good thing for some developers who do not have public accounts。 This time WeChat reminded me before the holiday,Maybe it also wants developers to be mentally prepared first。Thousands of miles of embankment destroyed by ant nests,When BAT and Toutiao both entered the Mini Program,How does WeChat, the front-runner, build the mini-program ecology into a thriving forest?,Every detail deserves attention。

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