Port communicationThe market structure of online literature is about to be reshuffled。126th of the month，People familiar with the matter told China Business News，Tencent Chief Operating Officer Ren Yuxin、Tencent Vice President Cheng Wu has flown to Shanghai，Start integration with Shanda Literature。The two parties will establish a new company "China Reading Limited" to jointly operate online literature。
after integration，QQ Reading under Tencent、Chuangshi Chinese website、Yunqi Academy，With the Qidian Chinese website previously owned by Shanda Literature,、Xiaoxiang Academy、Red sleeves add fragrance、Novel Reading Network and Zhongzhi Blog, a publishing arm of Shanda Literature、Literary brands such as Huawen Tianxia will be managed and operated uniformly through the new company "Yuewen Group"，Tencent Literature CEO Wu Wenhui and Shanda Literature’s former CFO Liang Xiaodong will serve as co-CEOs。
this also means，Previously, Shanda Literature in the online literature market、The competition between Tencent Literature and Baidu Zongheng Literature for hegemony will be broken。Tencent joins forces with Shanda Literature，"Tencent" will be the dominant one。Wu Wenhui returned to "Starting Point" and experienced everything from rumors to denial to rumors everywhere，"The boots finally hit the ground"。2014November 6，There have been reports in the industry that，Tencent finalizes 5 billion yuan acquisition of Shanda Literature。
At that time, Zhuge Hui, senior director of Shanda Group, responded to a reporter from China Business News:，Indeed, new strategic investors were introduced to acquire Shanda Literature，But the other party is an unlisted company。This made the outside world once think that，Shanda Literature's acquirer rules out BAT。But on December 5th，An email sent by Tencent Literature to literary authors shows，Qidian Chinese website under Shanda Literature officially connects to Tencent Literature as a third-party channel。
Behind the close cooperation between the two，It is hinted that Tencent Literature’s acquisition of Shanda Literature is “only a matter of time”。soon，By January this year，Industrial and commercial information display，Many literary websites under Shanda Literature have been transferred to Tencent。
A reporter from "First Financial Daily" checked the industrial and commercial information and found that，Among them, the legal representative of "Shanghai Xuanting Entertainment Information Technology Co., Ltd." a registered company of Qidian.com，On January 4 this year, he was changed to Wu Wenhui, CEO of Tencent Literature.，The company’s investors(Equity)Changed from Shanghai Yuesong Network Technology Co., Ltd. to Shanghai Yuewen Information Technology Co., Ltd. (hereinafter referred to as "Shanghai Yuewen")。
Wu Wenhui was the chairman of Qidian Chinese Network、Qidian.com CEO，President of Shanda Literature，He once single-handedly created the Chinese online literature business model、Operation system and copyright expansion mechanism。But in March 2013，Wu Wenhui and other founders of Qidian Literature “left” from Shanda Literature。Some people regard the departure of the Qidian team as a classic "grand problem" - "the collision between the top-down group will and the independent development of specific business companies"。
Wu Wenhui, who is known for his strong personality, and many of his companions,Experience Baidu、Tencent、After Alibaba and other Internet giant investors pursued，Finally chose Tencent。Except Qidian Chinese，The corporate shareholders of Shanda Literature’s “Red Sleeves Add Fragrance” and “Xiaoxiang Academy” have also been changed to Shanghai Reading News。
Public information display，The legal representative of Shanghai Yuwen, established in April 2014, is Cheng Wu, Vice President of Tencent.，last september，The company's corporate legal person was changed from Shanghai Zhixin New Economy Phase I Equity Investment Partnership (Limited Partnership) and Shenzhen Litong Industrial Investment Fund Co., Ltd. (hereinafter referred to as "Shenzhen Litong Investment") to Shenzhen Litong Investment。
Li Huimin, one of the investors of Shenzhen Litong Investment，On November 12, 2014, it was changed to the legal representative of Shanda Literature's registered company "Shanghai Hongwen Network Technology Co., Ltd."。previously，The legal representative of the company is Shanda COO、Chen Tianqiao's younger brother Chen Danian。There is news that，Li Huimin for Tencent Holdings[-0.66%]Employees of subsidiaries of the Company。
Shanda Literature’s websites undergo a series of equity changes，It is not difficult to see，Shanda Literature, which is closely related to Tencent, was officially taken over by the "Tencent Department" in January this year.。And behind the takeover，Industry insiders speculate，Shanda Literature’s new investors are fund companies such as Zhixin Capital，Tencent is Zhixin Capital LP (limited partner)，Tencent most likely acquired Shanda Literature from fund companies such as Zhixin Capital。
Deepen IP horse racing and land encirclement, latest data from Analysys Think Tank shows,The six original literature websites of Shanda Literature Department account for about 50% of the online literature market share,Tencent’s Chuangshi Chinese website and Baidu’s Zongheng Chinese website have a market share of 12.8% respectively.、8.4%。Tencent joins forces with Shanda Literature，“Tencent” will dominate the online literature market。
According to a reporter from China Business News，Next, Wu Wenhui and Liang Xiaodong, co-CEOs of China Literature Group, will first lead their respective teams to integrate.，Including quickly completing the establishment of the management team and business integration, etc.，After that, they will jointly lead Yuewen Group to develop related businesses.。
After completing the integration，In the future, it will be based on the online literature business，Leverage your own content reserves、Writer's works、Cross-terminal products, etc.
Advantages
，with games、cartoon、Cross-industry pan-entertainment businesses such as film and television will conduct more IP cooperation and linkage。
From the perspective of Shanda Group，The general direction of transforming the investment holding platform has been finalized，After handing over the Shanda Literature business that failed to IPO twice to Tencent，Shanda Group has begun to pay attention to investment and development opportunities in the Internet field。“We will continue to maintain confidence in Shanda Literature’s business，I also believe that they (new investors) will continue to maintain the mature management of Shanda Literature。
"Zhuge Hui previously told this reporter，Shanda Literature was not simply sold，Instead, we will continue to retain the excellent talent team and management experience.。"user、Great author、Star IP (intellectual property) is regarded by the outside world as the core value of Shanda Literature，Yao Haifeng, an analyst at Analysys Think Tank, previously told the media，“The entire system of Shanda Literature has a history of 10 years，It is relatively high-quality in terms of content and users.。
After Tencent’s investment，Tencent Literature through existing mobile and PC channels，There will be greater achievements in the pan-entertainment industry chain。"Within Tencent，Literature business is one of the physical business platforms of Tencent Interactive Entertainment.，Same as Tencent Games、Tencent Animation and "Tencent Movie+" together are known as the "four carriages" of Tencent Group's pan-entertainment strategy.。
in，Literature is the upstream of the entire pan-entertainment industry chain，In addition to directly generating value，Its IP has diversified copyright derivatives and secondary realization value。
Integrate Shanda Literature’s copyrighted content with Tencent，one
Advantages
Is a massive user from Tencent，Such a user group brings broader needs and category extensions；also，Tencent has a strong IP development category，game、Film and television、music、A series of industrial chains such as animation can bring rich derivative products and peripheral development value to literature.。
"Wu Wenhui previously said at the 2014 Internet Literature Industry Summit，The development direction of Tencent Literature is "Full Reading Ecosystem"，Including an original aggregation platform for large channels、A version 2.0 original ecology and a complete IP operation system developed by Pan Entertainment。
Especially with the scarcity of high-quality content copyrights，Star IP value rises，Industry insiders believe，In order to realize the expansion and extension of literary value，Each manufacturer needs to expand its competitive strength，Leading with quality content，Focus on diversified development of copyright，Centered on celebrity IP，Open up the entire interactive entertainment industry chain，Develop fan economy，To stand out from the competition，Seize the market quickly。This article is reprinted by Shenzhen Hong Kong Xintong。
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