Port communication"In the Name of the People" ends，I didn’t expect that he was the biggest winner...recently，The popular anti-corruption drama "In the Name of the People" finally comes to an end。It has been one month since the premiere on March 28，A nationwide TV drama-watching trend is unfolding before our eyes，Whether walking on the street、On the subway、in the restaurant，You will see someone watching or discussing this show。
More than 50 investors "ran away" from the beginning、The director was so short of money that he almost sold his house、Everyone is prepared to lose money，Unexpectedly popular now，Even the director and producers didn't expect it。Now after this drama became a hit，Who is the biggest winner?
Didn't expect it，It turned out to be Liu Xinjian... the investor：100% yield rate "In the Name of the People" total investment is more than 100 million yuan，Cost 2 million yuan/set，There is Tianjin Jiahui culture、Beijing Zhengheshun Culture、Shenzhen Lida Films、Dasheng International Media、Phoenix Legendary Pictures、Hongdao Pictures and other 6 investors。
But "In the Name of the People" has come a long way，Director Lu still remembers the hardships he suffered in financing.，Far beyond his imagination，“We talked with dozens of companies before and after，After talking about it, they all said it was no problem.，But in the end I didn’t vote，Some have already signed contracts but have broken them.。" Lu said，Negotiated one by one，Evacuate one by one again，The empty joy lasted for several months，"This is really a lot of torture，It once made me wonder if I had made a directional error。
"but，Lu finally met a group of people who were willing to "gamble"。at the filming location，Actor Gao Yalin, who was impressed by the quality of the script and Lu's determination, said on the spot："I must vote for this drama，And we are already prepared to lose 40% of our money.。
"Gao Yalin is also an actor in the play (playing Liu Xinjian)，He is also the chief producer and chief distributor of the entire show.，In the investment plate of "In the Name of the People"，Its company Tianjin Jiahui Culture Media Co., Ltd. holds the largest share，Reach 40%。"In the Name of the People" was launched on the third day of the Lunar New Year last year，road revealed，“When we started, we still had a shortfall of 20 million yuan.，But then you have to turn it on，Otherwise, you'll be in trouble。
"15 days after the filming of this drama，Beijing Zhengheshun Culture Media Co., Ltd. came here because of its reputation，After the company president Chen Jingzhu talked with Lu for 15 minutes,，Decided to fill the investment gap。also，Shenzhen Lida Film and Dasheng International Media Group each invested 15 million yuan。
Phoenix Legend Pictures (hereinafter referred to as "Phoenix Legend") invested 10 million yuan in the form of fixed returns，Phoenix Legend is a subsidiary of Phoenix Media，Phoenix Media is mainly engaged in educational publishing and distribution.，Phoenix Legend has invested in "Dwelling in the Fuchun Mountains" in recent years、"The Era of Naked Marriage"、"The New Legend of the White-Haired Witch" and other film and television works，But it is not yet considered a big company in the industry.。Hongdao Film Co., Ltd. is a company specially established by Lu for this project.。
“Hongdao Investment has the smallest share，Originally it was just the producer，But later the investment amount was still a little short of，Hongdao came in。"at last，The drama was sold to Hunan Satellite TV for 220 million yuan，Equivalent to 4 million yuan/set，The return on investment is almost 100%。in media interviews，Lu also mentioned it many times and expressed his gratitude to the five private investors.，"I was the one who trapped them in this trap.，All took the risk，Fortunately the result is good，They all made a profit。
"Broadcast platform：Ratings broke 8，Hunan Satellite TV has bought out the TV drama "In the Name of the People" for five years, becoming a phenomenon-level drama.、Online broadcast rights and distribution rights，Later, PPTV purchased the online broadcast and distribution rights of the show for nearly 200 million yuan.。On the day of broadcast，Decided to change from solo broadcast to shared broadcast，Distributed to iQiyi、Youku Tudou、Tencent Video、Mango TV、Several Sohu Video platforms have recovered their investment in copyrights。
Many people wonder why such a positive anti-corruption film and television drama is not broadcast on CCTV，But on Hunan Satellite TV? In this regard，Lu said that he was moved by the sincerity of Hunan Satellite TV，"Many people ask me why I am not broadcast on CCTV，One is the price factor，Secondly, CCTV has restrictions on the total number of episodes.。During shooting，People from Hunan Satellite TV came to the scene three times to watch，We come as a group every time，Six or seven people in total，Watch the movie directly。
Their leadership is very young，Very courageous，We can decide this matter directly，I was very touched by their attitude，Don’t be sloppy in doing things。"Hunan Satellite TV was the first to decide to buy out，Before the filming of this drama was completed，This requires a lot of courage and courage。"Producer Xuezheng (who plays the role of Cultural Revolution in the play) recalled to reporters。2025March 28，The first episode of "In the Name of the People" was broadcast at the Golden Eagle Private Theater on Hunan Satellite TV。
Two queens，Juli Media (PPTV) signed an agreement with the producer and Hunan Satellite TV，With "more than 1 billion，Purchased exclusive online broadcast rights and distribution rights at a price close to 200 million yuan.。But at that time，It has not been decided whether it will be broadcast exclusively or online。So calculated，The purchase price of a single episode of this drama is around 3 million。
Although this price is not as good as the "big IP" that often costs 7 million to 8 million per episode,、"Little Fresh Meat" works，But among realistic themes，It should be considered a "very, very high" price.。2025Beginning of the year，After watching all 55 episodes，Confidence in gathering strength greatly increased，Determined the strategy of exclusive broadcasting on the entire network，Internally classified as A-drama，But still equipped with a dedicated team according to A-level dramas，Various planning work began。
From January 2025，Invested “tens of millions” in advertising both online and offline。After seeing the "sincere" drama replacement plans of several platforms,，328th of the month，Chen Xuhua, the vice president of Juli Media who is in charge of the series, finally decided to abandon the exclusive broadcast strategy，Switch to full network distribution，With iQiyi、"Excellent soil"、Tencent、mango、Several Sohu video websites have signed distribution agreements，Update together in the early morning of the next day。
It is understood，It’s just the network’s rights to distribute this drama.，Juli has recovered the initial purchase cost，But it is not obtained in cash，Instead, it is carried out by "changing dramas" on each platform.，The average premium rate for drama replacement has reached about 60%。428th of the month，Anti-corruption drama "In the Name of the People" finale，According to data released by CCTV-Sofuri (CSM)，The single episode ratings exceeded 8，Set a record for the highest ratings of domestic TV series in the past 10 years。
According to Weibo "Hunan Satellite TV Mango Fishing"，Ratings of Hunan Satellite TV's 2025 anti-corruption drama "In the Name of the People" from episode 22，City Network Single Set Gundam
- 549/
- 677%A new high for TV dramas in recent years，The average of the two networks exceeded 2 and ranked first in the year。Piracy profit chain：
- 8Yuan can buy the complete set! About halfway through the update，All 55 episodes of the show were suddenly leaked in advance。
"In the Name of the People" full set HD videos and other illegal resources，Begins to be downloaded on the Internet、spread，In addition, there are criminals who openly sell the resources on e-commerce platforms.。According to "21st Century Economic Report"，Reporters search related keywords on Weibo，Successfully contacted several bloggers who were selling complete collections。To purchase the complete set from them, you need to pay a single "red envelope" of 8.8 yuan.。also，They also offer a large selection of TV series、Movie、Variety show resources。
actually，This is not the first case of copyright loss for existing dramas.。2025Year，The copyright of "The Legend of Miyue" was lost during the update；last year，"Ode to Joy" also lost its copyright during the broadcast。It is reported that，These agents all come from the same channel。They call themselves film and television "agents"，Xiaomei is their "boss"，at present，Its WeChat agency team has reached more than 2,000 people。
It is understood，Pay the agency fee of 198 yuan，You can be pulled into the "Agent Group"：The people who are brought in become the downline of the "agent"，Become your own master online。Offline needs to change the nickname to the format of "online + name"，to facilitate management，and so on。Of the 198 yuan paid offline,，To go online, you only need to send a 10 yuan red envelope to the group leader，Remaining
cost
You can stay by yourself，cost recovery。In this simple business model，The group of film and television “agents” is growing rapidly。
Only within 10 days of journalists joining，150 new "agents" entered。Reporters talked with multiple “agents”，Most of them are part-time "agents"，Mostly students。Some people want to spend money to buy resources and watch it themselves.，Some use communication resources to seek benefits。4July 14th at seven o'clock in the morning，A major "agent" reminds：“All links on People’s WeChat are harmonious in seconds! Don’t ask why you can’t see them anymore.，Can't post if there are any questions。Add Baidu Cloud to each other if you have any deposits。
"The problem she mentioned was a counterattack launched by the producers of "In the Name of the People"，Both WeChat and Baidu Cloud Disk responded，Shared links will expire quickly。In this copyright leak，WeChat、Weibo、Baidu Cloud is the main communication channel。Chen Xuhua told reporters，PPTV’s public opinion monitoring display，The number of resources disseminated on WeChat reached one million。4On the afternoon of March 14th，Baidu cloud resources cannot be shared，The "agents" were a little panicked，But there are still loopholes to exploit。
The group leader sent a video at this time，The video shows with pictures and text how to bypass the system，As well as detailed tutorials on sending resources to each other on Baidu Cloud Disk。Compared with self-media resource account、Small website upload，The film and television “agent” suspected of infringement is a well-trained team。
For example, there are regular trainings every Friday at 9 p.m.，Experienced agents teach new “agents” how to spread resources on Weibo，How to post on Weibo、Comment，How to attract customers、Recruit offline, etc.，Including promptly deleting Weibo、Hide yourself etc.。"We think this is the culprit，We should focus on this aspect，They hide behind，It is difficult to sue them through civil litigation。" Jun Jun, senior partner of Yingke Law Firm, said。
Jun once represented Qiong Yao in the plagiarism case against Yu Zheng。screenwriter：The first person in Chinese political novels，Royalty income may reach 2.3 million Masons，Jiangsu people，Aged 61，Known as "the first author of Chinese political novels"，His main work "Absolute Power"、Novels such as "State Prosecution" have been adapted into film and television dramas by him himself，and repeatedly set ratings records。2006Year，With annual royalty income of 3.75 million，Mason ranked 17th in the first "China Writers Rich List"。
"In the Name of the People" is Mason's "eight years of concentrated work"、The painstaking work of "Six Changes of Manuscripts"。Since this book was launched in January this year,，In particular, the TV series of the same name has been printed 6 times since its launch.，Over 760,000 copies sold。As of 24:00 on April 9，The three major e-commerce companies have collected more than 80,000 copies of "In the Name of the People"，in，Dangdang.com 46727 volumes，Jingdong 30346 volumes，Amazon 7683 volumes。With "In the Name of the People"，How much royalties will Mason receive?
Let's do the math。Royalty = book list price * number of prints * royalty percentage。"In the Name of the People" Pricing
- 2Yuan (JD.com)，760,000 copies printed，Royalties to authors are generally 8%，Famous writers are between 10% and 12%，Let’s calculate it based on 10%，Then the final royalty is
- 2*760000*10%=2675200，In other words, the royalties that Mason can receive are 2,675,200 yuan.。
but，This is not its final income，You also need to deduct 14% personal tax (our country stipulates that writers must pay tax when their personal manuscript fee reaches 800 yuan)，That is (134-170-46218)*14%=374416 yuan，final，Mason’s royalty income is：134-170-46218=2300784 yuan。
According to a reporter from China Press, Publication, Radio and Television，1to March，A total of 70,000 copies of "In the Name of the People" have been published，showing a stable trend；3End of month to early April，Book shipments rise sharply，Only April 1st to 10th，3Additional printing reaches 500,000 copies。And on NetEase Cloud Reading，The original novel "In the Name of the People" has been viewed more than 120 million times，Thousands of comments。
at the same time，NetEase Cloud Reading Platform Baidu Index and User Activity Continue to Rise，The ranking of reading category in AppStore has risen rapidly.，It once ranked third on the free list and sixth on the best-selling list.。As of April 10，"In the Name of the People" has sold more than 760,000 copies。
The latest news obtained from the online platform is，As of 24:00 on April 9，The three major e-commerce companies have collected more than 80,000 copies of "In the Name of the People"，in，Dangdang.com 46727 volumes，Jingdong 30346 volumes，Amazon 7683 volumes。
actor：80The total salary of the actors is only 48 million. The drama "In the Name of the People" is directed by Lu Yi、Zhang Fengyi、Just、Xu Yajun、Zhang Zhijian、Ke Lan、Xu Guangyu、Hu Jing、Starring Zhang Kaili and others，The play features more than 80 actors，There are more than 40 celebrities among them。However, these old actors，The total salary of all actors is only 48 million yuan。Director Lu revealed，It’s good for veteran actors to read the script，All given are friendly prices。
Actors' low pay is also a hot topic recently.。some time ago，Rumor has it that Xiao Xianrou took away a large portion of film and television production funds from his salary，Everlasting。The salary of popular actors in the industry can easily start at 40 million for a movie.，Some even reach 100 million yuan。And in this play，Gao Yalin said that the overall salary of actors only accounts for less than half of the production budget.，Almost back to the level of drama production many years ago，Four or six open，The salaries of the main actors in the play are "discounted"。
Actor Xu Yajun, who plays Qi Tongwei, said in an interview：for honoraria，Because everyone knows that we are filming a drama like this，So in terms of remuneration，Didn't think that much。Ke Lan, who plays Lu Yike, even revealed，Not even the price of friendship，Should be called "floor price"。Gao Yalin expressed that he and Lu were doing this drama，With reference to the experience of "Mansion Gate" and "All Quiet in Peking"，Especially the "gathering of actors and actresses"。
After spending a lot of money to establish the group,，Gao Yalin starts to distribute family cards widely，Invite friends in the circle to support this drama together。by personal relationship，Gao Yalin first invited Zhang Fengyi to star in Sha Ruijin，“The first person to invite and sign the contract was Teacher Zhang Fengyi。Zhang Fengyi made the decision on the spot to play the role of Sha Ruijin。Then they signed Lu Yi and Ke Lan.，Because Lu Yi and Ke Lan were decided by Director Lu early in the morning.。Then the rest went very smoothly.。
Later I invited Mr. Bai Zhidi to play the role of Chen Yanshi，Because Teacher Bai and I are from the same unit.，also very smooth。"Gao Yalin also admitted，In order to ensure the production，"In the Name of the People" has limited financial investment in actors，"Everyone is discounting，No one pays the market price。If all is based on market price，I think the investment in this drama must be more than doubled to achieve it.。
"More than 80 people are dedicated to、An experienced actor who acts seriously，performed a film that dominated the screen、Movies and TV dramas that are deeply loved by the audience，But he had no choice but to receive the minimum salary，In today’s film and television market environment，Is this the only way to make a drama with a conscience? This is a thought-provoking question。
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