企业如何设计自己的商标

企业如何设计自己的商标 一、标志作为企业形象的重要性 标志，作为表明事物特征的符号，在今天社会生活的各个方面已无处不在，它同人们的生活已经密不可分。随着我国社会经济的发展，激烈的市场竞争，标志被推到了一个新的发展阶段。

标志不再仅是依附于产品的识别符号，它已超越了传统成为表达企业理念与企业文化的载体，与企业营销战略的成败及企业与品牌形象的创造有着举足轻重的关系。标志是创造企业形象最重要的手段，It can be said，创造企业形象的关键在于确定象征标志。

既然标志对于一个企业的成败具有如此大的影响力，那么企业该如何设计一个适合自己发展的标志呢? two、标志设计准则 标志是企业与产品的代表符号，是一种以精炼的形象表达一定含义的图形，同时也是一种超浓缩的信息载体生成的独特的视觉语言。标志的本质是信息传播，这是现代标志设计的核心。

也就是说我们在设计自己的标识时，应该从信息传播入手，从功能的需要出发，明确自己的标志代表了什么?要告诉消费者什么? Generally speaking，一个成功的标志应该符合以下四个准则：

1. 简洁易认，便于记忆 标志的本质是信息传播，所以说一个成功的标志首先应有良好的识别性和记忆度，不论是图形还是文字，不论是抽象还是具象，都应一目了然，Easy to remember。

For example：大家都比较熟悉的“麦当劳”(McDonal’s)取 M 作为其标志，颜色采用金黄色，它像两扇打开的黄金双拱门，象征着欢乐与美味。大大的“ M”标识非常醒目，很容易被记住。

1. 个性突出，内涵明确 商标的个性，Simply put，也就是它的与众不同。我们强调它的识别性的同时，更要强调独特性和显著性。

这也是《商标法》中关于商标注册的

Require

，商标设计要构思独特，突破常规，再一个就是图形含义的象征均应明确突出，能正确传达特定商品和服务的个性特征。

1. 新颖独特，引人注目 标志的创意与造型应新颖独特，别具匠心，有鲜明的形式美和时代感，能给人以美的享受。

近年来突破传统框框约束，大胆构思，不落俗套，让人拍案叫绝的商标佳作也不少，比如广东“健力宝”商标、杭州娃哈哈公司的“娃哈哈”商标、北大方正集团公司的“方正”商标等等。

1. 具有延伸性 一个成功的标志还要具有时间上的延伸性和使用上的广泛性，可以在不同的场合和媒体上使用，商标设计要有战略眼光，考虑企业长远发展，应是一个有远见的系统工程。 人们认识一个企业，往往是从其商标开始。therefore，设计和选择一个好的标志是至关重要的。

我们在设计时一定遵守它应有的规则，有些企业急于想拥有自己的商标，注册时随便找一个设计人员搞一个，甚至自己在书上找一个认为好看的图形，稍做改动，就急于注册使用，是很不妥当的，因为在接下来我们要对这个商标做宣传，扩大其知名度，那么就需要花费很大的资金和精力，如果当初商标没有设计、选择好，等发现它有不适合消费者口味，不利于产品和服务的推广时，再改换商标，就会给企业带来重大损失。

除了以上四个准则外，我们还要考虑设计的商标是否“合法”。我国商标法和世界各国的商标法，包括保护工业产权巴黎公约在内，都对商标有禁用规定，如果只在我国使用和注册，就要符合我国商标法的规定，如果产品要出口到国外，要在国外使用和注册商标，还要符合外国商标法的规定。

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Hong Kong Xintong focuses onGuangdong and Hong Kong license plates、Shenzhen Hazardous Chemicals Business License、Shenzhen labor dispatch licenseandShenzhen Charity Foundationapplication services，Assist customers to applyShenzhen travel agency business license、Shenzhen pawn shop business license、Shenzhen auction house license and other mainstream domestic financial licenses，Support enterprises to achieve compliance expansion of cross-border financial business。Also availableODI overseas investment registration、International travel agency registration and other services，Help enterprises expand their presence in international markets。Provide one-stop compliance solutions for enterprises。To learn more，Please contactHong Kong Information Communications Consultant。