Port communicationLuo Yonghao and his bullet messages：Intention to challenge WeChat，Or is it a bluff? In this battle that seems to be full of smoke,，maybe more people，I just want to be a "submissive citizen" in the ecosystem。Compared with "subverting the world" that Lao Luo talks about all day long,，The rise of bullet messaging，Behind the attitude with Luo Yonghao，It is a vaguely emerging ecological blueprint for the future.：In the world of the Internet，It is now difficult for us to bypass BAT。
three days in a row，“Bullet SMS” stands at the top of App Store social free list。Lao Luo, who always lives day and night, said，he's a little scared。 Luo Yonghao's fear，Obviously a joke。But the popularity of an App，It can never be unprovoked。 At the Smartisan technology conference，Bang Ge used a tone that was hard to explain，No matter how you look at it, Bullet SMS is a useless app.，Gimmicks outweigh abilities。
But after two days of trial，Bang Ge has joined the ranks of lobbying others to download Bullet SMS - after being tortured by various unfriendly WeChat for several years，A completely painless instant messaging software for office use，It seems to give us a feeling of elation。 First, Bang Ge downloaded the Android version of Bullet SMS "with doubts"：The interface after downloading is very clean。
Although the software itself is not self-developed by Hammer,，But from Kuairu Technology，However, the UI design is quite similar to Huanxiyun’s series of App concepts.，They all take the clean and simple route。 It is different from the “read address book by default” that many people initially reacted to.，When Bang Ge entered the software，Got a series of system prompts for obtaining permissions，Just choose to reject，The software does not automatically read private information such as mobile phone address book or geographical location.。
The main functions of Bullet SMS，It’s “real-time speech to text”，This technology is provided by iFlytek，According to official reports, the recognition accuracy is as high as 97%.。Bang Ge was also satisfied with its recognition rate during the experience.，Compared with the non-real-time speech recognition that comes with Tencent QQ, which also has this function,，The recognition rate of Bullet SMS is already quite conscientious.。
In the video on Bullet SMS official Weibo，Silencing Luo Yonghao’s “modal particles” through the above demonstration video，we can find，The recognition rate of Bullet SMS can basically meet the general needs.，And once the recognition is wrong，The voice sent at the same time can also be used as an "alternative" solution。This method not only solves the pain of lowering the efficiency of voice information,，It also prevents possible misunderstandings caused by identification errors to a certain extent.，Ensure the accuracy of information conveyed during communication。
even，If the sender is willing to sacrifice some efficiency，You can also edit the recognized text twice before sending it.：in demo video，The huge cheers came from when Lao Luo announced that "the voice progress bar can be dragged"。In the words of Luo Yonghao："I can't believe how there is software that doesn't allow you to drag this progress bar! Damn it!" Almost all WeChat voice users have been saying for many years.。
I don’t know how many people have been driven crazy by this scene. The most efficient solution + alternatives that consider habits and needs，The "creepy product details" advertised by Lao Luo，The result is a pretty good user experience。After trying it out, Bongo，The evaluation changed from "tasteless" to "really easy to use"。
certainly，Voice-based input mode settings，Let Bang Ge's friends collapse：If I want to send a string of "Hahahahahahahahaha"，Do you still have to look up to the sky and laugh for three minutes? !
In order to solve similar problems，Bullet SMS has a button to switch to text input. Let’s not discuss the accusations that Smartisan and Kuaru Technology spend money to boost the rankings of “Bullet SMS”.，The third day sitting at the top of the App Stroe Social Free Chart，Bullet messaging does have its merits。So another question was raised：Bullet SMS，Is it possible to become mainstream?，Shake WeChat?
For now，Bongo thinks，The answer is probably no。 insurmountable barrier：The huge migration cost of social relationships is a problem that perhaps all entrepreneurs making social apps cannot avoid.：The cost of migrating social relationships is too high，This is the core competitiveness of Tencent，It is a barrier that is almost impossible for latecomers to overcome.。
Although Bullet SMS can send text messages directly to unregistered users,，But this feature doesn’t have much practical effect on expanding users.。There is no such product on the market，China Mobile’s “Fetion” was also a flash in the pan，The call is the "App-SMS" interoperability mode.，And you don’t have to pay “text message fees”。However, Bullet SMS currently does not even offer “free text messaging charges”.。
in fact，SMS in this form，In the eyes of most people，It almost already exists for verification codes.，It simply cannot meet the conventional needs of the multimedia era.。
Judging from the current situation，Improvements in efficiency of Bullet SMS，It’s just something related to “user experience”，It’s hard to justify abandoning WeChat，This leads to the next question - giants are not stupid：I don't do it，It’s because the demand is too small. Kuasu Technology can create an app.，Can’t Tencent do it? The answer is actually obvious：The reason why giants are giants，It’s because they care more about input-output ratio，Use productivity on the cutting edge。
WeChat is a 10 Billion daily live software，Tencent still has quite strong R&D capabilities，But on a software with such a large user base,，Every time you make a change，Everyone will definitely consider how big this scene can be.，if not big enough，it won't do。
People who need to improve the efficiency of using WeChat generally have many friends.、Busy people at work，But this group of people is within the size of WeChat，In fact, it is only a small part - voice cannot drag the progress bar，But haven’t everyone used it after so many years?。 A more realistic question is：If Tencent engineers all did what Kuairu Technology does，So who will develop WeChat mini programs that “change the world”?
From the user's perspective，Some experiences have obviously been sacrificed；But from a business perspective，Some commonplace functional points have never been put on the agenda.，Often it’s because of “insufficient demand”。From an economic point of view，Tencent’s approach is actually the liberation of advanced productivity：People who can develop AI，Just don’t do things that AI can do。
Written at the end, Lao Luo said，This is "the instant messaging software of the next generation"，The pride in the conversation is beyond words，Just come close to saying "Bullet SMS is the chosen one"。 But make bullet messaging mainstream，I’m afraid that’s not the purpose of Luo Yonghao or Kuairu Technology.。
In response to the market’s statement of “challenging WeChat”，This is what Lao Luo said：“Tencent Investment Department seems to be already in contact with Kuaru Technology”，This seems to be the real “finishing touch”：Maybe Lao Luo is really a product manager who was delayed by making mobile phones.。put a software、A company comes to the fore，Push up valuations，You can also earn investment income from it - this kind of "carrying ability"，It's amazing。
Luo Yonghao’s marketing and advertising talents，Excellent proof once again。 And in this battle that seems to be filled with smoke,，maybe more people，I just want to be a "submissive citizen" in the ecosystem。Compared with "subverting the world" that Lao Luo talks about all day long,，The rise of bullet messaging，Behind the attitude with Luo Yonghao，It is a vaguely emerging ecological blueprint for the future.：In the world of the Internet，It is now difficult for us to bypass BAT。
Or rather，It is already difficult to bypass Tencent and Alibaba。 Tencent’s own R&D team doesn’t have time to do，Or the user experience is sacrificed due to lack of demand，By other more "grassroots"、A more “streamlined” personal team，Or an entrepreneurial team can make up for it。Such a model，It is possible to become more mature、Stablize，Form a complete ecological chain and even ecosystem。
Amazon founder Bezos said，Giant monopoly is an inevitable result of the Internet world，But this does not mean that others will have nothing to eat.。There is another world in the belly of the whale，Feed countless living things - this is the world we live in，And the era of giants that is ushering in。
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