Port communicationTips for leaving blank space in logo design，Improve the personality and beauty of the logo. The logo is a symbolic visual communication symbol.，make people interested in the product、enterprise、mechanism、Activities, etc. to create impressions、recognition and memory，To achieve the transmission of brand information。In recent years, logo design styles have become more and more concise and bright.，Among many design concepts，“Blank space” has its distinct personality beauty，It has become a style advocated by many designers.。
White space is one of the techniques of traditional Chinese painting，There is a saying called "Thinking of nothing but black"，It means that the blank area is the same as the inked area.，are all part of the whole。The blank space here is not empty.,it passes through black and white、reality and virtuality、Contrast the Certainty with the Unknown，So that the viewer can see the real thing in contrast，Experience an image space through personal aesthetic association，In order to achieve the purpose of incorporating the finite into the infinite。
Designers introduce this composition method into graphic design，Able to obtain the best picture performance and information transmission effect，Enhance the meaning and beauty of works。Below are the types of “white space” in logo design。 logo design
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Graphical、Simplify，The "Gestalt" principle in graphic design theory，Also known as the "Gestalt Principle", it has the same effect as the blank space in Chinese painting.。
This theory holds that：when people are watching a，When a shape has a "defect" or "blank"，Often use their own experience to spontaneously generate an "internal drive"，Fill and improve those "defects" or "blanks" as needed，accompanied by a tension characteristic of creative thinking activities，This tension and the relaxation after problem solving，It is an important source of aesthetic pleasure。 Blank space is the window of imagination，The passage of artistic conception。
Representational graphics in logos often give people a sense of limitation visually.，Consciously leave blank space，Hammering the Blank Shape，Provide unlimited imagination possibilities and conditions for the viewer’s vision and psychology，Give people the freedom to recreate。therefore，Blank space does not mean "nothing", But the transcendence of the visible，Calling the viewer to enrich, supplement and associate。 White space in logo design can invisibly stimulate the viewer’s imagination.，Convey the inner charm of the logo theme。
Such as the FedEx logo，seemingly simple letter combination，If you look carefully you will find an arrow between E and X，Embodying "quickness"、"Accurate" service concept，Clearly and clearly convey the theme content while conveying the designer's demands to the audience.，Obtain a communication effect of "silence is better than sound at this time"。
The original LOGO design team of Jincheng Tianji (Shenzhen) Consulting Co., Ltd. uses unique design strategies，Creative points that leave uncertainty，Add icing on the cake，What you want is what you get，Meet corporate branding and commercial marketing needs。
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