Port communicationJD Finance announces 13 billion yuan in financing，And all the investors have quite a lot of backgrounds.，Including CICC Capital、Bank of China Investment、CITIC Construction Investment and CITIC Capital, etc.，Post-money valuation is approximately RMB 133 billion。obvious，Most of the financing institutions in this round have state-owned assets background.。For JD Finance，On the one hand, state-owned capital investment enhances the platform’s capital operation capabilities.，Conducive to balanced business sector development；On the other hand, it may also help reduce the difficulty of obtaining a license.。
as we all know，Most financial licenses for investment entities will have
Require
High threshold for state-owned enterprise background。JD Finance announced that it has received a large amount of financing，It seems to be releasing a signal，Mutual capital "cold winter"，Doesn't exist at all，In fact, it has already quietly recovered。According to Xiaodiao，4month，More than 20 mutual financial companies have obtained financing.，Financing amount exceeds 20 billion (incomplete statistics)。
Since entering May，This trend continues，From the current point of view，5There are at least 10 mutual financial companies that have received financing in the past month (incomplete statistics)，Among them are some large orders worth "100 million yuan"。For example，Fushu Technology recently announced the completion of financing。besides，And Yunrong Finance、Homer Financial、Northeastern platform Yinduo.com and others have also announced that they have obtained financing.。
in addition，Ant Financial also announced it has received tens of billions of dollars in financing，Fintech financing boom comes one after another。As it stands now，consumer finance、big data、AI、Blockchain、Payment and other fields are particularly favored by capital。see this，Some entrepreneurs who are engaged in the mutual fund industry are going to complain.，Engage in financing，It’s nothing more than a strong alliance，It is extremely difficult for small companies to raise funds.。创业融资难，已是不争的事实。
Not to mention the current turbulent mutual gold industry.。actually，There is no need to have pessimistic thoughts，There is always hope。There are also cases where companies have quickly raised millions of dollars just by relying on humble projects.。What is so difficult about starting a business? Many entrepreneurs say that “their network of contacts is small”、“Don’t know investors”… This is a real barrier faced by many entrepreneurs，Funding has always been the life and death line for every startup.。
Undoubtedly，For entrepreneurs，Financing has never been easier。But why the same project，Are the financing results of different companies very different? Xiaozhi will analyze it from the following aspects:：Investing in leadership qualities means investing in people! The first core factor why companies cannot obtain financing lies with their bosses。Some business leaders have no courage themselves，Not firm enough in doing things，Unable to give investors confidence to invest，This is a manifestation of lack of leadership qualities。
in new era，商业领域的生存法则就是领袖为王。Business leader with charisma，Like the positive pole of a magnet，The potential financing channels around him are like negative poles，able to attract each other；Instead of business leaders without leadership qualities，like a piece of wood shaped like a magnet，Nothing but appearances，However, it cannot attract potential financing channels around it.。
商业模式商业模式，是决定企业平稳发展的关键因素，It is also one of the important conditions for enterprises to obtain financing.。For investors，They prefer companies with clear business models，And companies whose business models are not clear enough，Often fails to arouse investor interest。The business model is unclear or has many problems，Not perfect enough，对于投资者而言是存在极大风险的，自然无法吸引投资者。
more often，Unclear business model will prevent business leaders from describing it in a few sentences，Build a clear business blueprint for investors。Because no matter from the perspective of productization or commercialization，Many entrepreneurial projects ultimately return to profit.，You don’t even have a clear strategic layout，It's hard to have a lot of confidence in you。
Even the hottest big data at the moment、Blockchain、AI technology，Some projects have good technology、Good team， When raising funds later, everyone will still look at your scene penetration rate、Commercial implementation and productization status。Core competencies usually，As a financing subject, enterprises are the demanders of funds.，It is inevitable to accept various stringent conditions of venture capital when raising funds.。for example，DJI Innovation focuses on customers，Adopted an unusual financing method - bidding。
The results after the first round of bidding，A total of nearly 100 investment institutions submitted deposit and bidding applications.，The subscription amount exceeded the planned financing amount by 30 times。The financing path of many companies is not to seek steady success.，But to win by surprise。Core competitiveness is the core that determines success or failure.，Leading technical strength enables companies to win vast international and domestic markets，Grow into a “unicorn” in a certain field，Stand on the wind，It’s no wonder investors are flocking to。
Combined with the "U.S. Sanctions on ZTE" incident some time ago,，The key technologies ZTE needs are stuck at a critical moment，The backbone of the entire enterprise was broken.，Just lost in core competitiveness。On the other hand, Huawei，Just develop independent chips，So I have the confidence and strength to not be afraid of U.S. sanctions.，It has become a national enterprise that the Chinese people are proud of.。
so，For large companies，Always have a sense of crisis and be prepared for danger in times of peace，Work hard to make up for the shortcomings of core technologies，So as not to get stuck at the critical moment；And for startups，To build a brand，Continuously improve product competitiveness。A man of knowledge does not speak secretly，Instead of fighting for financing，It’s better to cultivate core competitiveness first。
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