Port communicationThe founder of Jirou publicly "sold miserably" and was unable to make a comeback.，What lessons can you see? recently，Jirou founder Wang Chuyun’s open letter flooded the screen，cash flow break、Pledge house、Weakhearted、Behind the words "I'm about to fall"，The painful struggle is evident。
Because of being implicated by i's wealth，As a result, Jirou’s core sales channels were blocked.、Supplier dunning、Bank loan due、Blockchain partners suspend cooperation and a series of chain reactions，Now it is difficult to even maintain normal operations。 Wang Chuyun said helplessly，In the past two years, he has mortgaged his house、loan、And a total of more than 60 million yuan has been borrowed from friends.，So far, there are still more than 30 million yuan in loans in the company。
He said he would persist until the last moment，But I'm afraid there's no way around it，May fall at any time。 To be so open and honest about my current situation，It can be said to be very frank! Judging from the reactions of netizens，No sympathy was expressed for Wang Chuyun’s “misery”，I even think this is retribution。 why is that? as we all know，As Wang Chuyun said，Starting a business is hard! Because this place is full of business rules，Financial bloodshed，Human greed and the warmth and coldness of the world。
It can be said，Ukiyo-e in the business world reflect the various conditions of the world in a more cruel and cold way，And the more you walk on thin ice，Be more cautious in your words and deeds，Lest all previous efforts be in vain。 So，Combining Wang Chuyun’s experience and netizens’ reactions，What lessons do we need to learn from this?
Xiao Z summarizes it for everyone as follows： 01 Choose your partners carefully. It can be said that，Jilu is now on the verge of extinction，It’s because I was held back by my partner i Fortune，i ran away after difficulty in redeeming my wealth，Leave a mess behind。Being cheated by a partner，That's just like eating Coptis chinensis for a dumb person。 as we all know，Looking for a partner is like looking for a wife，This is both glory and glory，Something that loses everything。
Regardless of the online lending industry or other industries,，There will be a period of rapid development、The life cycle of decline。There are many doubts about i Wealth： First of all, the promotion introduction is extremely exaggerated：Two rounds of financing，Large investment holding group takes stake，Top 20 major shareholders of Tencent employees。 All kinds of tall and blinding auras，Everything is exciting。
in，I have to mention the actual controller，Liu Huajing, who is dubbed "Tencent veteran", is just a name in name at best.，First, use this halo to build momentum，After making money, I realized something was wrong，In a hurry, he transferred the identity of his actual controller to the "scapegoat"，It didn’t take long for the platform to explode and it became difficult to cash out.，The scapegoat is not stupid either，He said he would cooperate with the police station’s investigation.，He cooperated and ran away.。
Liu Huajing never gave investors an explanation from beginning to end.，On the contrary, the scene of the golden cicada escaping from its shell was played slyly! Secondly，iWealth attracts huge amounts of money when the market is good，Just give up resistance when the market drops.，It's obvious that he's here just to make money in the short term.。 Jirou is just an ordinary technology company，And sales have nothing to do with platform security.。
At the same time, among the targets issued by the platform，There are only a few extreme routers，Most of them are other standard species，If something really happens, don't throw the blame too easily.。 So，i Fortune had no good intentions from the beginning，Once trapped，Only to be played around with。Choosing a partner requires careful research，You can’t just blindly believe the other party’s publicity stunts.。
02 Everyone knows that product experience is done with care，Competition in the online lending industry is fierce，High customer acquisition cost、Difficulty in acquiring customers has always been a pain point，Financial products and routers are bundled and sold together.，That's different，It becomes a cooperation between the router company and the financial company.，One wants to sell，One wants traffic。
The way to exchange interests is simple：Users go to JiRouting to purchase routers，Get CF code，Then use this CF code to purchase the corresponding financial products on the iWealth website，Refund router purchase price，You can also get 7-12% financial income。 to be honest，Jirou as a dark horse in the field of intelligent routing，Market reputation has always been good，There are a large number of loyal users，Can be tied together with financial products，The product experience is greatly reduced!
Common reactions from users，Originally I just wanted to spend a few hundred yuan to buy a router.，In the end, I spent more than 10,000 yuan wandering around for no reason.。And the extremely route goes to the back，The worse the product quality，Many users simply give up and switch to other brands.。 Once a product loses popular support，loses the value of existence。 World-class innovative products - the reason why WeChat can achieve 1 billion daily active users，It’s because we attach great importance to user experience。
The company that talks the most about “user experience” in the industry is Tencent，Ma Huateng said，The most important thing is whether the product experience can impress people，That's the biggest thing，bigger than everything。Only when the product is ready，Only then is it possible to go down。 On the other hand, Ji Rou，Bundled sales with financial products，Undoubtedly digging one's own grave。The core element of a product is always user experience，Sales come after experience first。
to know，In today's era when a hundred flowers are blooming in various categories of products,，There’s never a shortage of products。 Starting a business is not as difficult as imagined，It's never been simple，"Sad misfortune" will never win sympathy.，nip problems in the bud、Making products with heart is the way to go。
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