A big win in the IPO’s first battle，Inke releases financial report for the first half of 2025，Advertising business grew rapidly by 24 times

A big win in the IPO’s first battle，Inke releases financial report for the first half of 2025，The advertising business has grown rapidly by 24 times. This is the first financial report released by Inke since its listing on July 12.，Under the situation of slowdown in the whole live broadcast industry，Revenue and growth both maintained double-digit growth，Outstanding results。In terms of revenue structure，The proportion of live broadcast revenue fell by about 2%，Online advertising revenue increased significantly，Revenue structure develops towards a benign ecosystem。

Along with controversy and hormones，45 days after listing，Inke released its first financial report after the IPO。 Investment Community (ID：pedaily2012) News on August 27，yesterday evening，Inke released its financial report for the first half of 2025，financial report display，As of June 30, 2025，Inke’s overall revenue

1. 81billion，year-on-year growth
2. 9%；Adjusted net profit
3. 09billion，year-on-year growth
4. 8%。

This is the first financial report released by Inke since its listing on July 12.，Under the situation of slowdown in the whole live broadcast industry，Revenue and growth both maintained double-digit growth，Outstanding results。In terms of revenue structure，The proportion of live broadcast revenue fell by about 2%，Online advertising revenue increased significantly，Revenue structure develops towards a benign ecosystem。 Although after the financial report was released，The stock price rose once today

1. 41%，but still lower than
2. 85Hong Kong dollar issue price，Current market capitalization
3. 5billion。

Head effect is obvious，Profitable for four consecutive years, judging from financial report data，As "the first entertainment live broadcast stock on the Hong Kong Stock Exchange"，Inke still shows a strong head platform effect。Different from the high-cost customer acquisition model in the same industry，Inke will achieve profitability in the year of its establishment in 2025，and maintain steady growth，Profitable for the fourth consecutive year this year，First half of year reverses trend of slight revenue decline in 2025，Start to accelerate growth。

1. 8%Profit growth exceeded
2. 9%revenue growth rate，Indicates further improvement in profit margins。 Inke's main business consists of live broadcasting business、Online advertising business and other business components，before and after listing，It has been criticized by the media for its single profit model.，Judging from the current financial report，Profit model improved significantly。On the basis of steady growth in live broadcast revenue from the main business，Inke's advertising business began to gain momentum in the first half of the year，A year-on-year increase of 24 times。

Specifically，Live streaming business revenue is

1. 28billion，year-on-year growth
2. 3%，Contribute to revenue
3. 7%income;Online advertising revenue was 47.84 million yuan，year-on-year growth
4. 2%，Increased by more than 24 times，Contribute to revenue
5. 1%;Other business income
6. 8million yuan，The revenue of this business in the first half of 2025 will be 5,000 yuan，A year-on-year increase of more than 1108 times。

cost aspect，Its sales and promotion expenses in the first half of the year were

1. 59billion，Year-on-year
2. 14billion yuan growth
3. 0%;R&D expenditure
4. 4million yuan，Year-on-year
5. 8million yuan，added
6. 3%;Administrative expenses
7. 6million yuan，Year-on-year
8. 1Growth of RMB 10,000
9. 4%。The cost of sales is
10. 01billion，Year-on-year
11. 61billion，increase
12. 0%。

Operational data，Ends June 30，Its monthly active users are

1. 63billion people，year-on-year growth
2. 0%，month-on-month growth
3. 5%;Pay quarterly

cost

The number of households is

1. 40Thousands of people，year-on-year growth
2. 0%，Month-on-month decrease
3. 3%。

According to the "2025 China Mobile Internet Industry Development Analysis Report" by Turstdata, a third-party data agency,，2025In June this year, the average daily usage time of Inke users reached a maximum of 29 minutes.，A year-on-year increase of 78.3%。 With

cost

Users continue to grow，Provide space for advertising business growth After the live broadcast industry has gone through a three-year explosive period，With

cost

The distribution of households began to polarize，However, the amount paid by Inke continues to increase.。

Starting from the official launch in May 2025，Inke’s cumulative recharges exceeded 100 million in 8 months，11Breaking 1 billion per month，19Breaking 5 billion per month，The cumulative recharge amount so far has exceeded 10 billion。 2025first half of year，Inke platform live broadcast revenue is

1. 27billion，Compared with the same period last year
2. 32billion yuan increased
3. 3%。

It is worth noting that，The proportion of live broadcast revenue to revenue is

1. 7%，compared to last year
2. 9%decline
3. 2%，Initially breaking the status quo of the industry with a single profit model。 Paying

cost

With year-on-year growth in households，Inke’s user stickiness also performs well。

According to the "2025 China Mobile Internet Industry Development Analysis Report" by third-party data agency Turstdata，The average daily usage time of Inke users has also achieved rapid growth.，2025Up to 29 minutes in June，A year-on-year increase of 78.3%。This shows that the platform’s core anchors and local tycoons are extremely sticky。

With the increase in monthly active users，Non-payment

cost

The high-frequency activity of users will provide increasing traffic value.，Provide incremental space for traffic monetization services such as advertising。 on the IPO roadshow，Feng Yousheng, founder and CEO of Inke, once highlighted the expansion of advertising business，and regard it as a profit growth point。

Fengyousheng title，The previous development strategy of the advertising business was relatively conservative.，Because we don’t want to pursue revenue effects and affect user experience.，In the future, we will further expand our advertising business through advertising capabilities.。

It is reported that，this year，Inke has established an advertising sales team，Introduced the Besunyen brand as a sponsor in the annual talent show "Sakura Girls"，6.0After revision，"dynamic"、The prefix of labels such as "Follow" also expands the multi-dimensional scene，Trying to increase advertising capacity and effectiveness。 Promote the "Live Broadcast +" strategy，Shift focus to second and third tiers after listing，Inke began to comprehensively integrate internal and external resources，Increase efforts to develop new users。

As a cornerstone investment for Inke’s listing，Both Focus Media and Bilibili have provided favorable channel support for Inke，The former currently accounts for 95% of the building video media market.、Building frame media market share reaches 70%、Cinema screen media market share reaches 55%，The latter is the dominant platform for young two-dimensional content users。

financial report disclosed，Inke will focus on promoting the sinking strategy this year，Will invest 100 million in publicity in Focus

cost

，Extend promotion channels from first-tier cities to second-tier and third-tier cities，A city competition may be adopted，Ultimately, the user market size will be further expanded.。at the same time，Station B joins forces，Connect two-dimensional users on both sides。 current，Inke is also working hard to promote the "Live Broadcasting+" strategy，That is to build a pan-entertainment ecosystem through diversified content。Expenditures in this area have also increased。

financial report display，Inke Live’s R&D expenses in the first half of the year

1. 4million yuan，Increased compared to last year
2. 3%。Also released in the first half of the year
3. 0Version，Added dynamic features、discover page、Continuous wheat function, etc.。In terms of entertainment content，Yingke launched the live broadcast + talent show mode，Create stars through live talent show，Improve fan cohesion。

At the Inke "Sakura Girls Starlight Night" concert held at the end of May this year，9Bit”Sakura girls”Anchor and Miriam Yeung、Hua Chenyu and other 20 stars performed together，More than 14 million people watch Inke Live online，and generated more than 8.7 million online interactions with more than 150 anchors。 channel、content、Multi-dimensional combination of delivery，Ensuring the sustainable growth of Inke。at the same time，A large number of user aggregations，The proportion of advertising revenue has also begun to increase rapidly.。

The current proportion of the advertising sector(2.1%)Come and see，There is still a lot of room for operational expansion。

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