Company name and registered trademark，Seems simple，A lot of knowledge

Company name and registered trademark，Seems simple，With a lot of knowledge, everyone can actually tell the difference between a company name and a registered trademark.，But when the two are put together，It's easy to get confused，But one thing everyone knows，Names and trademarks are symbols of a company。

We can see a phenomenon in real life，Some companies’ trademarks are consistent with their company names (such as Huawei、Wow haha、Yili、Mengniu and most chain fast food restaurants)，Some companies’ trademarks are different from their own company names (such as Alibaba、Tencent、Procter & Gamble Group)。Why is this?

In fact, there is a lot of knowledge in this、Objective factors for inconsistency between trademark and company name

1. Company name approval and trademark registration are two systems. Name approval is a matter of the Industrial and Commercial Bureau.，Moreover, domestic company name approval is based on regional divisions.，Generally, if it is not an administrative division above the provincial level，All names can be renamed，That is to say，I registered Shenzhen XXX Co., Ltd.，You can also register Shenzhen XXX Co., Ltd.，As long as they are in different areas，A company can have the same name；The trademark is just the opposite.，Trademarks are reviewed nationwide，Identical or similar trademarks are not allowed，Objectively speaking，The success rate of trademark registration is much lower than the company name approval rate.。
2. Time sequence Want to register a trademark，The company must be registered first，That is to say，Company name approval always precedes trademark registration，Trademark registration takes one year，So you have registered the company，very likely，The trademark has already been registered by someone else，This is also the objective factor 2 that the company name and trademark registration are inconsistent.、The subjective factor of inconsistency between the trademark and the company name is the subjective factor, which is also the human factor.。

Let’s take Huawei as an example，Huawei was first in the communications field，But now Huawei is also very famous for making mobile phones.。And in the past, their communications brand was Huawei.，Now that mobile phones are released, they are all from Huawei.，What's the reason? Of course it’s the brand impression，Huawei is a fortune maker in the communications industry，Make a mobile phone，Mobile phones are also communication tools，So this gives consumers a sense of "Huawei is very powerful in the communications industry."，People now make mobile phones，The mobile phone must be great too” Lenovo。

Before Huawei mobile phones were released,，It already gives people the impression of a "high-quality brand"，This is what most companies only dream of.。This is the benefit of having the same trademark as the company name.，But there are advantages to having a trademark that is inconsistent with the company name.。The company name and trademark are different。

A typical representative of this type is Procter & Gamble，There are various brands of olay，Sassoon，Head & Shoulders，Although they are all daily necessities，But each brand is promoted independently，This is a defensive protection of one’s company’s reputation。worst case scenario，If a brand has reputation problems or irreparable fatal quality problems，Can be cut off in time，Does not affect the reputation and reputation of the overall company。The negative case is Sanlu。。。。。

After the above comparison, I believe everyone is very clear.，Regardless of whether the registered trademark is the same as the company name or not，In fact, it is ultimately determined based on the business philosophy and strategy of the decision-maker.，but，This is also a problem that policymakers must solve。

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