Cristiano Ronaldo was eliminated from the World Cup in Russia but became a toilet trademark in China!

Cristiano Ronaldo was eliminated from the World Cup in Russia but became a toilet trademark in China! Cristiano Ronaldo was eliminated from the World Cup in Russia，He wouldn't have expected，His journey will continue in another way：Became a toilet trademark in distant China，And it almost became a brand of sanitary napkins.? 企帮帮港信通-查询中国商标网发现，"Cristiano Ronaldo" was registered as a toilet trademark as early as ten years ago。

Messi, who has sympathy for him，His name has also been registered in a fancy way，in Chinese world，There are 166 trademark applications containing "Messi"。

"Cristiano Ronaldo" has become a toilet trademark and "Messi" is a brand of traditional Chinese medicine. What will be the status of the trademark registration of the names of World Cup stars in China??Since there is "Fang Datong Hu Spicy Soup" and "Andy Lau's Authentic Salted Duck"，So will there be "C Ronaldo roasting brains"??企帮帮港信通-通过中国商标网的商标查询系统搜索发现，There is no such thing as "C Ronaldo roasting brains"，But from Ronaldo to Messi to Harry Kane，Almost all mainstream stars have not "survived"，Names have been registered to varying degrees。

Surprisingly，Search results show，"Cristiano Ronaldo" was registered as a toilet trademark as early as ten years ago。 港信通-注意到，A total of 24 trademarks contain the word "Cristiano Ronaldo"，Type covers whip、nursing home、Slimming tea and other aspects。The earliest one was applied for in 2008，The applicant is located in Jiedong County, Guangdong Province。The type of this "C Ronaldo" trademark is a toilet、flush toilet，The trademark status shows that registration is successful。

We found the website of a company called "Chaozhou C Luo Sanitary Ware Co., Ltd." on the Internet that produces "C Luo toilets"，but，This company cannot be found in the industrial and commercial information system。 also，2014July，There is also a daily chemical products company that applied for "C Luo" as a trademark for sanitary napkins.，However, it has not yet been approved。

It is worth mentioning that，These 24 trademarks，In fact, more than half of them were registered by Ronaldo himself.，Time is after toilet logo and sanitary napkin logo。This may corroborate the，Regarding his name being “reduced” to a toilet trademark in distant China，Ronaldo knows。

Data display，Cristiano Ronaldo, who lives in Bomasuxo Square in Porto, Portugal, applied for registration of 15 trademarks on September 18, 2025.，Six of them were rejected by the Chinese trademark registration department for review.。 visible，Stars’ trademark awareness is no worse than their skills。Except Ronaldo，Argentinian player Messi also registered 7 trademarks for his name in the Chinese world。

but，Messi's move does not seem to curb the rush to sign up，The number of trademark applications containing the word "Messi" reached 166。2025Year，A pharmaceutical company in Qingdao also registered Messi as a trademark of traditional Chinese medicine。

A trademark applied for by Messi himself ▲ In addition，The "Neymar" trademark reflects "distinctive industry characteristics"，Mostly clothing、footwear，The number of applications reached 29，The situation of "Klose" is similar，Quantity is 9 pieces，"Harry Kane" also has 4 pieces。

But the above are the situations of the stars of this World Cup，If the scope is expanded，The most thought-provoking one is probably a type of "uterine cap"; condom; "Zidane" trademark for "non-chemical contraceptives"，The application time for the "Zidane" condom trademark happened to be shortly after Zidane's French team lost the 2006 World Cup in Germany.，However, the trademark was not approved，It is still in the "waiting for substantive inspection" stage。

"Mbappé" has also been registered as a trademark ▲ Someone successfully registered the words "World Cup" In fact，FIFA(FIFA)As early as 2010, we applied to register the "RUSSIA2025" trademark.，There are up to 27 trademark categories involved，Comprehensive coverage of football-related derivative product categories。

港信通-在中国商标网以”international football federation”Search for applicants，A total of 384 related trademarks were found，These include the "FIFA World Cup"、"WORLD CUP 2010" and other trademarks。Any logo related to the World Cup，like the name of the world cup、emblem、mascot、Hercules Cup etc.，Its words and images are protected by law。 FIFA's approach，The effect seems good。

According to previous media reports，Shenzhen Customs alone across the country has uncovered 12 cases of infringement of intellectual property rights related to the Russian World Cup，More than 130,000 items were involved in the case。419th of the month，Ningbo Customs seized 12,650 footballs that were infringed on by Adidas Co., Ltd., a sponsor of the Russian World Cup football match.;earlier，Shenzhen Customs seized 4,000 infringing T-shirts and hats among export goods。

The "World Cup" is registered ▲ But what gives FIFA a headache is，The trademark with the words "World Cup" can be successfully registered by others.。港信通-在中国商标网查询发现，According to statistics，As of June this year，A total of 76 trademark applications across the country contain the word "World Cup"。

As early as twenty years ago in March 1998，Some companies tried to apply and were approved，However, since the trademark did not apply for renewal after it expired,，was ultimately deemed invalid。at present，A total of 4 "World Cup" trademarks are still valid，The earliest owner of one of them is a food company in Foshan.，Type "Cocoa Beverage"; sugar; Non-medical chewing gum; Guiling paste" etc.，Valid until the end of next year。 "Grape and Wine World Cup"。

Many trademark applicants sell alcohol、Wine-producing food companies，For example, the most recent application this year came from a Fujian wine company.。also，Online game platform 4399 also applied for multiple "World Cup Headlines" trademarks in 2025，However, none has been approved so far。actually，港信通-在商标查询系统仅找到一件1998年以后获得通过的商标。

In other words，Although there is an endless stream of applicants，But the door was almost completely closed after 1998。 Registering the names of football stars as trademarks，Is it infringement?? "For players' name trademark holders，Calculated from the date of registration，more than 5 years，It should be very safe，And less than 5 years，Its registered trademark will be at risk of being invalidated.。” Yang Xu pointed out，The application for registered trademark cannot damage the existing prior rights of others.。

in his opinion，Registering the names of well-known football stars as registered trademarks，As long as it is easy for people to think that there is a "specific connection"，Can easily be dismissed during review。Although it may also be because the star is not well-known in China.，The trademark examiner did not notice，to be approved for registration，But within 5 years from the date of registration，If the star files an application for invalidation of the registered trademark，Then the registered trademark will also be invalidated.。

“After a registered trademark is declared invalid，constitutes an infringement，Should bear civil liability。" but，many people think，Because the stars are abroad，Generally, an application for invalidation will not be filed within 5 years.，Therefore, you can wait until the registered trademark is stabilized.，Then profit from trademark transfer or trademark licensing。In this regard，Yang Xu said，The registered trademark has not been used for three consecutive years，Will face the risk of being revoked，Often the gain outweighs the loss。

Can the words "World Cup" be registered as a trademark?，Why is the success rate so low in recent years?? World Cup is the name of the international sports event，Name belongs to FIFA，Generally speaking, others cannot register as a trademark。"Even if FIFA did not directly register the word 'World Cup' as a trademark,，Still has the right to name the World Cup，This is a prior right，Therefore, others cannot apply to register the ‘World Cup’ trademark。

” Talking about a few World Cup trademarks that are still valid today，We found that there are two reasons for this phenomenon，First, the spread of the World Cup in China in 1998、Relatively little influence，It is not enough to be called a name with certain influence in the sense of trademark law.，Second, the entire society at that time did not have a strong awareness of intellectual property rights.，And between the revision of the Trademark Law in 2001，Relevant laws are not perfect enough。

"This resulted in being able to be registered at the time，The renewal of trademarks follows the principle of respecting history.，So despite the past many years，However, old trademarks can still be applied for renewal.。

” What if you unknowingly receive an order for World Cup trademark infringing products?，As an OEM company, do we also have to bear legal responsibility?? Paragraph 2 of Article 64 of the Trademark Law stipulates that “the sale of goods that are not known to infringe the exclusive rights of registered trademarks”，Can prove that the product was obtained legally by oneself and indicate the supplier，No liability for compensation”。

But Yang Xu thinks，This does not mean that the seller does not infringe the trademark rights of others，“It’s just saying that we don’t assume liability for compensation.”。 In Yang Xu’s view，As a producer, OEM companies not only infringe on the exclusive rights of others to use trademarks，It will also bear liability for compensation，Actual losses incurred by the trademark owner、Infringer's profits、When it is difficult to determine the license fee for a registered trademark，Liability for compensation may reach up to 3 million yuan。

Ren Yi believes that，In this case, whether there is an infringement is legally controversial.，Mainly closely related to national policies。“Manufacturing can also be an infringement，But on the other hand, such companies generally export，The product is not sold domestically，Not circulated in the domestic market，does not constitute trademark use，The prerequisite for trademark infringement is trademark use。”

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