Port communicationDong Mingzhu spent 15 billion，为何还是不能“上车”？ 今年以来，Dong Mingzhu’s new energy vehicle company Zhuhai Yinlong is in trouble，Wave after wave。 First, it was revealed that the supplier was in arrears with payments.，Later, it was reported that the IPO was postponed、work stoppage、Layoffs and backlog of new energy buses、Significant decline in company revenue and other news。 Recently it was revealed that the Nanjing Industrial Park project has been sealed，Although it was soon unblocked，But it also exposed the current operating difficulties of Yinlong。
01 There is a long road in life called "dream"，But at the same time, there is also a very high wall called "reality"。 汽车制造一直以来被视为制造业精华的集大成者，是整个制造业产业链的皇冠，And new energy vehicles are the crown jewel。 Building a car is the ultimate dream of many entrepreneurs，From Jia Yueting to Xu Jiayin、Dong Mingzhu，从bat到李嘉诚、Boss Yao wants to pick up this crown jewel。
as we all know，Dong Mingzhu, the powerful businesswoman in the home appliance industry，For your own “car-making dream”，“Bet all your wealth” to invest in Zhuhai Yinlong，And frequently serve as a platform for Yinlong’s new energy vehicle projects，enjoy it。 But now，Is Dong Mingzhu’s car-building plan still possible?
02 From the perspective of international trends，The British government announced on July 26，A total ban on the sale of petrol and diesel cars will begin in 2040，By then, only new energy and environmentally friendly vehicles such as electric vehicles will be allowed to be sold on the market.。 After Britain and France，Germany hit hard by emissions，Also follow up in time。German Chancellor Merkel said，Germany will follow the lead of other European countries，Implement sales ban on new petrol and diesel cars。
According to the "Energy Saving and New Energy Automobile Industry Development Plan" issued by the State Council of my country,(2012-2025Year)》Main goals formulated，by 2025，New energy vehicles(Pure electric and plug-in hybrid)Production capacity reaches 2 million vehicles、Cumulative production and sales exceed 5 million units。 Under this trend，It is a general trend for new energy vehicles to gradually replace fuel vehicles。 03 So，What exactly is the problem with Dong Mingzhu’s “dream of building a car”?
on the one hand，Yinlong as a new entrant in the field of new energy vehicles，In addition to competitive pressure from foreign car companies，We also have to face the domestically occupied
Advantages
The wolves of new energy vehicle companies are looking around。 Enemy from both sides，In a fiercely competitive market situation，2025Yinlong’s annual orders for electric buses are more than 6,000 units，Actual sales were 3,355 units，A year-on-year decrease of 45.88%。
The situation improved slightly in the first five months of this year，A total of 2,304 vehicles have been sold，Market share is 7.4%，Ranked fourth in the industry。 But in general，The overall situation of the industry is not very optimistic either.。 in addition，Yinlong’s lithium titanate battery technology makes Dong Mingzhu proud，Although fast charging，life，security and other aspects
Advantages
，But there is a very fatal shortcoming，That is the energy density is too low、The cruising range is too short。
Therefore, it can only be used to make lithium titanate batteries for electric buses.，Market share is not high。 on the other hand，Subsidies for new energy vehicles have fallen sharply and subsidies are gradually reducing.，This is the second biggest blow to Yinlong, which relies on subsidies.。 What's more terrible is，Latest new energy subsidy policy increases energy density
Require
，The energy density of new energy buses must reach 115wh/kg before subsidies can be provided.。
You must know that the energy density of Yinlong's new energy vehicle battery is between 58wh/kg-91wh/kg，In other words, if Yinlong does not increase the energy density，I won't be able to get subsidies.。 Since last year, Yinlong’s industrial parks have blossomed in various places，Total investment exceeds 80 billion。Money is being spent on new projects everywhere，However, the money coming back did not increase significantly at the same time.，In particular, subsidy repayments are getting slower and slower。
The subsidies received are getting smaller and smaller，And more and more money is spent，Catching up with the overall downturn in the new energy bus industry，So it is not difficult to understand why Yinlong always appears to be debt collection from suppliers.、Factories were shut down and even projects were shut down.。 In the final analysis, it is all caused by financial constraints.。 04 Of course，This is not the problem of Yinlong's family.，The entire new energy vehicle industry is facing this problem。
2025This year is the year when subsidies for new energy vehicles decline "cliff-like"。As policies gradually give way to the market，The "policy dividend" of the new energy automobile industry no longer exists，Industrial "wind outlets" are also gradually disappearing，What is ushering in is the improvement of technical thresholds、Adjustment of product structure and the combined effect of many factors。 therefore，Next, all new energy vehicle companies will face a test of life and death.。
Judging from the more than 30 new energy vehicle industry chain companies that have announced half-year performance forecasts,，The chain reaction caused by the subsidy reduction has already appeared。In addition to generally bullish performance forecasts from upstream battery material companies，Midstream and downstream companies, namely the power battery and vehicle segments, are generally expected to experience declines in performance，30in companies，There are 16 companies with reduced net profit forecasts。
05 Building a car is not a simple matter，From technical reserves、Huge amounts of money from research and development to forward-looking sales，Every step is difficult for a new enterprise。 Coupled with the rapid decline of subsidy policies,，It will have a certain reshuffle effect on the new energy vehicle industry.，This reshuffle effect has a particularly obvious impact on China’s electric vehicle battery industry。
Under the new policy of declining subsidies，Relevant car companies in China's electric vehicle battery industry will face a survival-of-the-fittest battle.。 For Yinlong，The challenges ahead are even more severe，The trend of declining subsidies has taken shape，There is also the issue that energy density may become increasingly difficult to meet market demand.，This is also the biggest shortcoming of Yinlong’s core battery technology, lithium titanate batteries.。
There is nothing wrong with Gree’s diversified development，手机与新能源汽车的发展方向也没有错，But I want to copy the success of Gree air conditioners.，Doesn't seem to be effective。Specialize in the field，从家电到手机再到汽车，span is too big。It’s not just about spending money that will lead to success.，We also need to look at the market and act within our capabilities。 Image source：视觉中国 *商务合作、Business consulting、media cooperation,Welcome to leave a message at the bottom。
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