Don’t let the international trademark issue，Restricted market for export companies

Don’t let the international trademark issue，Restricted market for export companies “The products have not moved，"Trademark Current" has long become a guiding language for enterprises to explore new markets.。in infringement、squatting、imitate、Nowadays, competition is becoming increasingly serious，Registering a trademark is essential! in china，The number of trademarks held by medium-sized enterprises basically remains above 100，The number of trademarks held by well-known large enterprises is calculated in thousands of pieces.。

Only the first half of 2025，There are 3.586 million trademark applications in China，and is in a state of continued growth。besides，In order to ensure the smooth export of products to overseas markets，Towards the international market，The number of overseas trademark registrations is also increasing year by year.。 but，Whether it is a domestic trademark or an international application road，Not all flat。at home，There are many cases where trademarks have been rejected due to similarity，The international trademark application was rejected，It has also become a norm!

Reasons why international trademarks are rejected usually include：

1. Similar pronunciation or similar letters；
2. The letter combinations are exactly the same or partially the same；
3. A is part of B，A is easily dismissed，And the reexamination pass rate is very low；
4. B is part of A，But there are other letters before or after A；This case has a slightly higher reexamination pass rate than case 3.；
5. Similar meanings of trademarks，The probability of being rejected is very small，The reexamination pass rate is very high；
6. When applying for a U.S. trademark，Evidence of trademark use does not comply with

Require

rejected。

In addition to the above constraints on related letters，When translating and certifying countries，Deviations in the understanding of the translation content will also be grounds for rejection.；because，Different countries have different folk customs，The understanding of words is also different。Some seemingly beautiful words in China，Abroad, it has the opposite effect，It is easy to cause resentment among customers，Naturally, it became the target of official rejection.。

like："Dragon" has been regarded as the totem of a famous clan in China.，But in most countries，DRAGON is considered a devil； so，When applying for an overseas trademark, you also need to consider the customs of different countries.，Carefully consider the English name of the trademark。 港信通商标专家表示：Registering a trademark is getting harder and harder，Trademark application was officially blocked due to translation certification issues

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Making review responses has become the norm。

but，Cases in which trademark certificates are finally obtained through reexamination and defense are common at home and abroad.，The key depends on whether the customer is determined to win the trademark.。 Case：2025June 28，Shunli will submit the trademark confirmed in advance to the German official，Due to cultural differences, German officials，Didn't understand the message we conveyed，

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We make a review reply。afterwards，Shunli promptly notified the client of this situation and helped the client successfully complete the defense.。

at present，The trademark has been approved for registration，Lasted only 4 months! So，Whether in China or abroad，The rejection of a trademark application does not mean that the trademark is sentenced to death.，Trademark review is also an important way to help companies obtain trademarks.，And the success rate is higher。It’s not easy to name a trademark，High-quality trademarks are even harder to find，所以不应该放弃！ 港信通·舜立知识产权事务所成立13年，It is one of the top 100 trademark application companies，Handled many cases。

We appreciate our customers’ persistence，Finally got the trademark；It is also a pity that the client abandoned the high-quality trademark after the initial rejection.。What we can do is：when you need it most，Provide you with the most professional advice and guidance，Tailor-made solutions，Help you finally get your trademark! [Today’s Recommendation] Domestic and overseas trademark applications、Trademark review、Trademark sale

About Hong Kong Xintong

Hong Kong Xintong focuses onGuangdong and Hong Kong license plates、Shenzhen Hazardous Chemicals Business License、Shenzhen labor dispatch licenseandShenzhen Charity Foundationapplication services，Assist customers to applyShenzhen travel agency business license、Shenzhen pawn shop business license、Shenzhen auction house license and other mainstream domestic financial licenses，Support enterprises to achieve compliance expansion of cross-border financial business。Also availableODI overseas investment registration、International travel agency registration and other services，Help enterprises expand their presence in international markets。Provide one-stop compliance solutions for enterprises。To learn more，Please contactHong Kong Information Communications Consultant。