Port communicationBaidu wins another financial license，BATJ finally gathers in the fund sales market! recently，Baidu finally obtains fund distribution license。This also means that the third-party fund sales field has "gathered" Baidu、Alibaba、Tencent、Jingdong (referred to as "BATJ"), the four major Internet giants。
817th of the month，The Shenzhen Supervision Bureau of the China Securities Regulatory Commission released the "Reply on the Approval of the Qualification for the Securities Investment Fund Sales Business of Shenzhen Baidu Baiying Technology Co., Ltd."，Approved Shenzhen Baidu Baiying Technology Co., Ltd. (hereinafter referred to as Baidu Baiying) to officially obtain the securities investment fund sales business qualification on August 13。 01 Baidu takes off its fund sales license, and the Internet business empire is gradually evolving into a competition in the financial field。
After Tencent obtained the fund sales license at the beginning of the year，Immediately afterwards，Baidu Baiying also recently obtained the license。 So far，The fund sales market gathers BATJ, the four Internet giants，Its financial management platforms are Baidu Baiying、Ant Fortune、Tencent Financial Management、JD Finance。 Industry insiders believe，sales license、Pay license、A financial management license is a necessary condition for Internet companies to do financial business in the future.。
Tianyancha data display，Baidu Baiying was established on August 8, 2025，Registered capital 20 million yuan，The legal representative is Zhang Xuyang，Wholly owned by Baidu Penghuan Asset Management。The latter's major shareholder is Shenzhen Baidu Netcom Technology Co., Ltd., which is 99.5% controlled by Robin Li.。
In accordance with the "Securities Investment Fund Law", "Securities Investment Fund Sales Management Measures" and other laws and regulations and relevant provisions
Require
，Baidu Baiying will complete preparations for opening within 6 months。By then，Baidu's financial management platform Du Xiaoman Finance (formerly Baidu Finance) will also have more fund products in the future.，and carry out fund sales business。 02 Internet giants compete for the fund sales market. The current scale of the Internet fund sales market reaches trillions of yuan.。
The previous top sales of Internet funds, Tiantian Fund Network, had sales in the first half of 2025 of
- 55billion，year-on-year growth
- 8%，in，The sales volume of “current treasure” is
- 21billion。 Internet fund sales seem to be one of the most coveted businesses in the financial circle。 previously，Tencent、Alibaba、JD.com has obtained a fund sales license，With the addition of Baidu，Competition in the Internet fund sales market will obviously become more intense。
2025April，Ant Financial becomes the controlling shareholder of Hangzhou Shumi Fund Sales Co., Ltd., a subsidiary of Hundsun Electronics，And then indirectly obtained a third-party fund sales license。at present，Ant Wealth Platform has cooperated with all 116 public funds，The platform has more than 4,000 public funds for users，55Fund companies officially settled in "Fortune"。
2025April，JD Finance, which has obtained a third-party fund sales license, launched JD Expert。Financial institutions that have cooperated with or settled in JD.com as of November 2025，Already involved in insurance、Brokerage firm、fund、pension、Bank etc.。The number of financial institutions exceeds 50。
2025January 2，Released on the official website of Shenzhen Securities Regulatory Bureau，"Reply of Shenzhen Securities Regulatory Bureau on Approving the Qualification of Securities Investment Fund Sales Business of Tengan Information Technology (Shenzhen) Co., Ltd."，Industrial and commercial information display，The company was established on January 3, 2025，Registered capital 20 million yuan，A 100% owned subsidiary of Tencent。
The relevant person in charge of Baidu Finance said，After obtaining the fund distribution license，Will work with financial institutions to better develop fund sales business，Selected fund products，Provide more professional、peace of mind、Trustworthy financial services。 03 Will the market structure change as a result? recent years，As market regulation tightens，Fund sales licenses are even harder to find。Data from the official website of the China Securities Regulatory Commission，There are currently 108 third-party fund sales agencies。
In the context of repeated emphasis on the need to operate with a license, supervision，BATJ can squeeze into the fund sales market with only more than 100 institutions.，It's not that easy。After obtaining the fund sales license,，Third-party fund sales agencies not only face more stringent approval and verification，We will also face more severe and realistic elimination of the capital market.。 At present, the fund sales market is almost dominated by leading sales institutions.。
Data display，The top ten independent fund sales agencies in terms of number of agency funds，The average number of items sold on consignment is above 3,000，Among them, Tiantian Fund ranks first with the number of agency sales of 4,071.。It is worth noting that，More than half of the fund sales institutions sell less than 1,000 funds on agency basis，There are even 20 companies selling less than 100 pieces on consignment basis。 The entry of BATJ, which has huge traffic，It will undoubtedly promote a major reshuffle in the fund sales market.。
The entry of BATJ also presents both challenges and opportunities for other companies in the industry.。 The challenge is that large and mature Internet companies have absolute control over online traffic.
Advantages
，It will definitely have a certain impact on the current industry structure.。The opportunity is that the joining of giants will promote the attention and participation of huge flow of customers in the fund industry.，thereby promoting the development of the industry。
Judging from the current situation，Tighter supervision based on the size of monetary funds，Provides more platform opportunities for selling equity products，The two types of platforms can take different development routes，Small fund agency companies can find the right ones to make equity products
Advantages
，Exploring the investment advisory field，Improve investors’ base holding experience，There are also opportunities for development 。
For public fund companies，If you have traffic, you can do tricks，Fund companies expressed the need for such an Internet sales platform： one、Traffic brought by the platform。This largely depends on：The background of the platform (Wealth Management relies on WeChat、Ant Fortune relies on Alipay)、Main customer groups (age groups、Novice users/high-end users, etc.)。 two、Platform operational capabilities。
Including whether the platform can provide sufficient operational support for fund companies，Does the platform itself have mature marketing methods worth learning from?。
About Hong Kong Xintong
Hong Kong Xintong focuses onGuangdong and Hong Kong license plates、Shenzhen Hazardous Chemicals Business License、Shenzhen labor dispatch licenseandShenzhen Charity Foundationapplication services，Assist customers to applyShenzhen travel agency business license、Shenzhen pawn shop business license、Shenzhen auction house license and other mainstream domestic financial licenses，Support enterprises to achieve compliance expansion of cross-border financial business。Also availableODI overseas investment registration、International travel agency registration and other services，Help enterprises expand their presence in international markets。Provide one-stop compliance solutions for enterprises。To learn more，Please contactHong Kong Information Communications Consultant。
