Port communicationBaidu receives fund sales license，There will be fierce competition between Internet giants and banks in the past few days，Major media have revealed，The editor learned from it，Baidu's application for a "third-party fund sales license" has been approved by regulators，This is after Tencent this year，The second fund sales license approved by regulators。After Baidu obtained the license，It is equivalent to BATJ having this fund sales license.。
822nd of the month，The Beijing Supervision Bureau of the China Securities Regulatory Commission issued the "Reply on the Approval of the Qualification for the Securities Investment Fund Sales Business of Beijing Baidu Baiying Technology Co., Ltd."，Approved Baidu Baiying Securities Investment Fund Sales Business Qualification，The official approval date for this license is August 13, 2025。
According to data previously disclosed by the China Securities Regulatory Commission,，From the first batch of third-party fund sales licenses released by the China Securities Regulatory Commission in 2012 to September 2025，A total of 107 independent fund sales agencies were created。Baidu said，“After obtaining the fund distribution license,，We will work with financial institutions to better develop fund sales business，Selected fund products，Provide more professional、peace of mind、Trustworthy financial services。
"The opportunity is that joining the giants will attract a large number of customers to pay attention to and participate in the fund sales market.，thereby promoting the development of the industry；The challenge is that large and mature Internet companies have absolute control over online traffic.
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，It will definitely have a certain impact on the current industry structure.。
early this year，Tencent obtains valuable third-party fund sales license，Tencent said，Tencent Financial Management currently has more than 480 billion funds in reserve.； The editor thinks，In the future, fund sales license approval and verification standards should be more stringent.，Approval of new license，It does not mean that the third-party fund sales license is open.。
Baidu may focus more on search and intelligence in the future
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superior，For example, will there be a similar module like ‘intelligent base selection’?，This may be its development path。But after all, I just got the license，Not really started yet，Based on previous business development，May focus on smart、Deep learning。This is what Baidu, which started out as a search engine, already has.
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。 Internet fund sales and bank offline sales will compete fiercely。
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