Port communication这几日，Major media have revealed，港信通-从中获知，Baidu's application for a "third-party fund sales license" has been approved by regulators，This is after Tencent this year，The second fund sales license approved by regulators。After Baidu obtained the license，It is equivalent to BATJ having this fund sales license.。
822nd of the month，The Beijing Supervision Bureau of the China Securities Regulatory Commission issued the "Reply on the Approval of the Qualification for the Securities Investment Fund Sales Business of Beijing Baidu Baiying Technology Co., Ltd."，Approved Baidu Baiying Securities Investment Fund Sales Business Qualification，The official approval date for this license is August 13, 2025。
According to data previously disclosed by the China Securities Regulatory Commission,，From the first batch of third-party fund sales licenses released by the China Securities Regulatory Commission in 2012 to September 2025，A total of 107 independent fund sales agencies were created。Baidu said，“After obtaining the fund distribution license,，We will work with financial institutions to better develop fund sales business，Selected fund products，Provide more professional、peace of mind、Trustworthy financial services。
”机会是因为巨头加入会吸引大量客户关注和参与基金销售市场，thereby promoting the development of the industry；The challenge is that large and mature Internet companies have absolute control over online traffic.
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，It will definitely have a certain impact on the current industry structure.。
early this year，Tencent obtains valuable third-party fund sales license，Tencent said，Tencent Financial Management currently has more than 480 billion funds in reserve.；Hong Kong Information Communication-Feel，In the future, fund sales license approval and verification standards should be more stringent.，Approval of new license，It does not mean that the third-party fund sales license is open.。
Baidu may focus more on search and intelligence in the future
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superior，For example, will there be a similar module like ‘intelligent base selection’?，This may be its development path。But after all, I just got the license，Not really started yet，Based on previous business development，May focus on smart、Deep learning。This is what Baidu, which started out as a search engine, already has.
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。Internet fund sales and bank offline sales will compete fiercely。
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