Port communicationOnline lending platforms compete for auto finance：Leasing and purchasing have become a new way of playing. The "war" of Internet finance has spread to the automotive field.。Facing a huge market，Both banks and car manufacturers have traditionally provided installment loans to car buyers.，Are they new financial leasing companies and online lending platforms?，They all hope to compete for the user group who “want to buy a car”。
In order to occupy the "place" of automobile finance，PPmoney Wanhui Group's auto finance platform adopts a "rent-to-purchase" model for car purchases in one step。It is understood，The advantages of rent-to-purchase are，Their car purchases generally require a lower down payment，purchase tax、insurance etc.
cost
can be allocated to the monthly rent，Can reduce consumers’ one-time large expenditures。“One-step car buying mainly wants to occupy the second and third tier markets.，Those areas that traditional auto finance cannot cover。
"Liang Yancong, vice president of Wanhui Group, told reporters。A new way to play online lending platforms: “P2P online lending platforms usually choose to cooperate with financial leasing companies or carry out car rental business themselves.。Usually the customer only needs to pay a portion of the vehicle’s appraised price，The remaining balance will be provided by the platform as loan services，Customers obtain the right to use the vehicle through leasing，The vehicle will be transferred to the customer after the payment is fully repaid.，Or perform corresponding repurchase。
"Zhang Yexia, a senior researcher at Yingcan Consulting, said when explaining the "rent-to-purchase" method to reporters.。PPmoney Wanhui Group already has PPmoney’s mutual financial platform.，It also has a financial leasing license，Rent-to-purchase is one of the forms of financial leasing business。
In the view of Liang Yancong, Vice President of Wanhui Group,，Although the basic characteristics of the rent-to-purchase model and automobile consumer loans are characterized by a creditor-debt relationship,，However, there are many differences in form between the two。Generally, the property rights for automobile consumption installments have been registered in the name of the consumer when the goods are delivered.；The leasing and purchasing of cars is based on the principle of risk control in the leasing room.，Property rights are temporarily registered in the name of the lessor，Transfer to the consumer after the lease expires。
“The advantage of rent-to-purchase is that，Their car purchases generally require a lower down payment，purchase tax、insurance etc.
cost
can be allocated to the monthly rent，Can reduce consumers’ one-time large expenditures。The installment amount for general car consumption can generally only be controlled below 70% of the car price.，Risk control measures because the property rights are still registered in the lessor’s name during the lease period，The amount of finance lease can be as high as 100%。"Liang Yancong told reporters。
From owned to vehicle to leased vehicle，One-step car buying “bets” on changes in consumer attitudes。“Many people think renting a car is not feasible，It's the same as living in someone else's house.。But in fact，With the launch of our one-step car purchase，The first-hand user of a new car is actually the car buyer himself。From this perspective，From possessing to enjoying，It's just a matter of name。
The process from the initial use of a new car to the later feelings is a process of enjoyment.。We hope to solve the psychological barriers arising from changes in consumption concepts，Gradually transition to real financial leasing。"Liang Yancong said。
at present，The customer base of rent-to-purchase is mainly divided into several categories:：One category is customers who are unable to obtain installment loans from commercial banks due to various reasons.，But these people have certain economic strength，After credit evaluation，You can still qualify for rent-to-purchase；The second category is about efficiency and convenience
Require
higher customer，It can avoid the overly cumbersome procedures of other car purchasing methods.；The third category is the young consumer group who have a small amount of savings and hope to enjoy car life in advance.，Although I don’t have enough savings, I have a stable job income.，This is also a relatively mainstream group of people。
“There are also some small and micro enterprises，Do not want the vehicle to be included in fixed assets or occupy working capital，So choose the financial leasing method，This can optimize the fixed asset structure。"Liang Yancong said。Same as many car finance models，The establishment of rent-to-purchase scenarios also relies on paying attention to offline development。
It is understood，Yiyi Car Buying is currently selectively establishing its own vehicle supporting management facilities in various regions across the country.，Mainly serving the allocation and dispatching of vehicle resources between regions。At the risk control level，According to Liang Yancong，First in the early stage，We use our own and third-party credit bureaus，Screen out some fraudulent customers through the anti-fraud system，Then we use a multi-dimensional risk control model review to select car buyers who meet our company's standards.。
Of course after the loan，We will also have a complete post-loan management system and non-performing asset disposal capabilities。"The vehicle is under the name of the designated financial leasing company，Control car ownership through financial leasing，We adopt a relatively proactive approach to avoid risks when disposing and selling vehicles.，This is also the reason why we can better control risks。"Liang Yancong said。Second- and third-tier cities have become a red sea. Some people define 2025 as the first year of development of the car rental business.。
Many organizations are involved。And they are targeting areas that are not effectively covered by traditional banks.。To avoid competition from first-tier cities，“One-step car purchase” is also positioned in second- and third-tier cities。“China is a country with uneven economic development levels.。Current car ownership in first-tier cities in my country、Traffic congestion can be said to have affected the further development of the city。However, the auto finance market in second- and third-tier cities is still at a stage of development.。
First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are the main target groups for traditional auto finance.，And this type of customer group，Not the dominant market for one-step car buying services。"Liang Yancong said。It is understood，The focus of the one-step car buying market lies in the groups that our traditional banks and auto finance companies cannot cover.，At the same time, these groups have real car consumption needs。This type of customer base is still very large in China and concentrated in second- and third-tier cities.。
but，The competition in second- and third-tier cities may be more intense than one-step car buying thought.，According to a Zhengzhou media colleague told reporters，In the Zhengzhou market alone, no less than 10 companies with financial leasing licenses have entered the rental-to-purchase field.。besides，Rent-to-purchase actually exposes many problems。
Industry insiders said，Rent to purchase is not a new thing，There are already successful examples abroad，However, this model is still in the stage of development and popularization in China.，Lack of industry standards，No legal and regulatory constraints and guidance，Some people exploit loopholes to make profits，leading to frequent disputes，Follow-up processing is also very troublesome。The most typical one is that the rental house takes back the car without permission。For example, if the car owner defaults on the rent,，The lessor drove the car away without permission using the spare key.。
From a contractual perspective，The lessor’s reasons are completely defensible，Because the contract stipulates that the car is not yet owned by the owner.。“The ownership of the car does not belong to the consumer until the lease contract is fulfilled.，Requires later transfer，There is a greater risk here for consumers。"The above-mentioned industry insiders told reporters。
About Hong Kong Xintong
Hong Kong Xintong focuses onGuangdong and Hong Kong license plates、Shenzhen Hazardous Chemicals Business License、Shenzhen labor dispatch licenseandShenzhen Charity Foundationapplication services，Assist customers to applyShenzhen travel agency business license、Shenzhen pawn shop business license、Shenzhen auction house license and other mainstream domestic financial licenses，Support enterprises to achieve compliance expansion of cross-border financial business。Also availableODI overseas investment registration、International travel agency registration and other services，Help enterprises expand their presence in international markets。Provide one-stop compliance solutions for enterprises。To learn more，Please contactHong Kong Information Communications Consultant。
